Marketing Factoids
Amazing Ad Recall Rates from Podcasts, Online Video Shows
Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television)
Source: Marketing Charts,
Apr. 21, 2008
Original Article
| BackPocket Link
| Comments
J&J Takes Baby Steps Toward Social Media
Nearly 80%of consumers trust the recommendations of family, friends, and bloggers more than they do traditional advertising.
Source: Brandweek,
Apr. 14, 2008
Original Article
| BackPocket Link
| Comments
Embracing Mobile Phone Commerce
25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card
Source: KenRadio,
Apr. 7, 2008
Original Article
| BackPocket Link
| Comments
Spending on Alternative Media Jumps 22%
Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media's Alternative Media Forecast: 2008-2012,
Source: Advertising Age,
Mar. 26, 2008
Original Article
| BackPocket Link
| Comments
CMOs Make the Switch to CEOs
More than a third (34%) of CMOs aspire to become CEOs
Source: Brandweek,
Mar. 12, 2008
Original Article
| BackPocket Link
| Comments
Marketers: TV Advertising Less Effective Than Two Years Ago
62% of marketers say TV advertising has become less effective in the past two years
Source: Marketing Charts,
Feb. 20, 2008
Original Article
| BackPocket Link
| Comments
Online Buyers Seek Out User Reviews
43% of US online buyers read customer reviews "most of the time," before a product purchase decision
Source: eMarketer,
Feb. 15, 2008
Original Article
| BackPocket Link
| Comments
Study: Purchase Intent Grows With Each Event
A customer’s stated interest in buying a product—rose 11% to 52% among consumers who attended brand-sponsored events including sports championships, walkathons and theme parks
Source: Brandweek,
Jan. 28, 2008
Original Article
| BackPocket Link
| Comments
Study: Internet Ads Will More Than Double By 2011
YANKEE GROUP FORECASTS THAT INTERNET advertising will more than double to $50.3 billion in 2011 from $21.7 billion last year, driven by technology investments that will boost online ad performance.
Source: MediaPost Publications,
Jan. 21, 2008
Original Article
| BackPocket Link
| Comments
Word-of-mouth Marketing: Budget Increases Speak Volumes About W-O-M
W-O-M marketing is projected to hit $1.3 billion this year, up almost 33% from $981 million in 2006
Source: Brandweek,
Dec. 31, 2007
Original Article
| BackPocket Link
| Comments