Marketing Factoids
US Twitter Usage Surpasses Earlier Estimates
In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels.
Source: eMarketer,
Sep. 14, 2009
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Study: Companies Focused On Marketing Accountability
75% of respondents reported a decrease in their marketing budget in 2009, while 67% of respondents said marketers were expected to drive more sales with the same or a lower budget. - 2009 ANA/MMA Marketing Accountability Survey
Source: MediaPost Publications,
Sep. 10, 2009
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Smartphoniacs: Addicts of the Information Age
About 139.3 million smart phones were sold world-wide last year, and half of U.S. smart-phone users report using their devices more today than they did just three months ago.
Source: Wall Street Journal,
Jul. 7, 2009
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Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Re
less than 5% of social media users regularly turn to these social networks for "guidance on purchase decisions" in any of nine product and/or service categories - Knowledge Networks
Source: MediaPost Publications,
May. 20, 2009
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Connecting With Power Moms
According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don't really understand what it's like to be a mom.
Source: Brandweek,
May. 5, 2009
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Green-Marketing Revolution Defies Economic Downturn
Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly."
Source: Advertising Age,
Apr. 20, 2009
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Marketers Moving to Social Media
Aberdeen found that 63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.
Source: eMarketer,
Mar. 23, 2009
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Marketers Moving to Social Media
eMarketer estimates that social network advertising alone will rise over 17% this year to $2.35 billion, up from $2 billion in 2008.
Source: eMarketer,
Mar. 23, 2009
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Marketers Moving to Social Media
Aberdeen research showed that 39% of companies found it somewhat difficult to measure social media, and 20% said it was very difficult.
Source: eMarketer,
Mar. 23, 2009
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What Are CMOs Thinking?
CMOs anticipate a more than 7% decrease in traditional advertising and increases of about 10% in both Internet marketing and new product introductions.
Source: eMarketer,
Mar. 17, 2009
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