Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›

Archive for May 2007

To view the latest BackPocket articles, visit the home page.


MAY 2007

Google takes big step to make Web work offline

Reuters, May 30, 2007 — Google Inc. said it was building Web software that runs online and off to let users work remotely on planes, trains, slow dial-up connections or even the most remote locations in the world

Category: Innovation
Comments: none yet — add yours
MAY 2007

The Shape of Computers to Come?

The Latest Products Seek to Explore New Forms, Uses

Wall Street Journal, May 30, 2007 — It's time for computer designers to think outside the box. From Microsoft Corp. to Silicon Valley start-ups, technology companies are introducing computers with fundamentally new forms.

Category: Innovation
Tag: Design
Comments: 1 so faradd yours
MAY 2007

AOL To Name Burbank as CMO

MediaPost Publications, May 29, 2007 — FOLLOWING AN EXHAUSTIVE SEARCH, AOL has chosen John Burbank, formerly AT&T's vice president of marketing, as its new chief marketing officer,

Tags: AOL, CMO
Comments: none yet — add yours
MAY 2007

General Mills Tries to Persuade

Wall Street Journal, May 29, 2007 — General Mills Inc. is hoping a brand of dinner kits imported from China will persuade consumers to trade in their restaurant chopsticks for kitchen woks

Comments: none yet — add yours
MAY 2007

How to Succeed in Second Life

Coke, Others Plunge in, but If They're Not Careful, Their Virtual Plays Will Result in Real-World Headaches

Advertising Age, May 29, 2007 — the Wild West that is virtual-world marketing, Coca-Cola is the latest settler to amble into town. It's hoping it can still cash in on the buzz factor without getting brought down by the same mistakes others have made in their rush to Second Life

Comments: none yet — add yours
MAY 2007

Move From Metrics Overload to Actionable Insights

Addicted: Too Many Marketers Overwhelm Themselves With Data -- and Then Do Nothing With It

Advertising Age, May 29, 2007 — Marketing accountability has a dirty little secret.

The secret is that marketing-accountability programs can be a complete waste of time — unless they are designed to inform business decisions.

Comments: none yet — add yours
MAY 2007

Selling Web Advertising Space Like Pork Bellies

Exchanges That Pair Buyers,

Wall Street Journal, May 29, 2007 — The next big Internet race might turn the buying and selling of advertising space on Web sites into the online equivalent of the pork-bellies pit.

Comments: none yet — add yours
MAY 2007

ESPN, EA Sports add life to games

Injuries, weather and other real-time information to be integrated into video games, but some caution mixing reality with fantasy

Chicago Tribune, May 28, 2007 — The line between real and fantasy sports is about to become a little more blurred.

A partnership with ESPN is allowing video gamemaker Electronic Arts Inc. to dramatically increase real-time content in sports-themed video games.

Comments: none yet — add yours
MAY 2007

Feature Creep Bedevils Consumers

New Yorker, May 28, 2007 — Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious features and book-length manuals, and cars with dashboard systems worthy of the space shuttle. This spiral of complexity, often called “feature creep,” costs consumers time, but it also costs businesses money.

Comments: none yet — add yours
MAY 2007

Honing The Razr Edge

Motorola stops trying to reinvent the wheel

BusinessWeek, May 28, 2007 — Motorola's (MOT ) unveiling of a portfolio of new phones on May 15 was the usual hypefest. In a loft-like dance studio in New York's Chelsea neighborhood, Chief Executive Edward J. Zander, bathed in a red and purple glow, stood between two large video screens beaming images of the new handsets. The usual celebrity endorsers were on video, in this case Fergie of the Black Eyed Peas and soccer heartthrob David Beckham.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Meet the new AT&T

It's been an interesting ride at the company Ed Whitacre built. New lines of business, new competition, and soon a new CEO. So what's with the "new" 125-year-old name?

FORTUNE, May 28, 2007 — If you ran one of the biggest companies in the world and you had a chance to change your name and reinvent your brand, you'd probably go with something that had a little personality. Something a tad offbeat. Something that appealed to the savvy youth market. Like Apple, maybe, or Orange.

Or you could go with AT&T

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Sophomoric? That's The Idea

BusinessWeek, May 28, 2007 — Ricky Van Veen has an important question for his lawyer, and that's why he is diving for the phone. He and his staff have just dreamed up an advertiser-supported contest. The prize: free plastic surgery. "Is that legal?" he asks General Counsel Josh Sussman excitedly.

Comments: none yet — add yours
MAY 2007

Does Coke Need a Refill?

Coke Struggles to Keep Up With Nimble Rivals

New York Times, May 27, 2007 — As its rivals have diversified and taken risks, the Coca-Cola Company has struggled to reinvent itself.

Comments: none yet — add yours
MAY 2007

Coke Takes $4 Billion Step Away From Carbonation

New York Times, May 26, 2007 — With the help of beverage experts, Mr. Bikoff started mixing his own water-based beverage, spiked with vitamins, which became the popular Vitaminwater. Yesterday, he sold the drink maker Glacéau to Coca-Cola for $4.1 billion, a substantial sum for a company whose products are not yet readily available all across the country

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

The High Price of Creating Free Ads

New York Times, May 26, 2007 — From an advertiser’s perspective, it sounds so easy: invite the public to create commercials for your brand, hold a contest to pick the best one and sit back while average Americans do the creative work.

Comments: 1 so faradd yours
MAY 2007

Google’s goal: to organise your daily life

Financial Times, May 24, 2007 — Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off. Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information.

Category: Brand Strategy
Tags: Google, Growth
Comments: none yet — add yours
MAY 2007

Virtual World Marketing: Lots of Companies, Few Visitors (So Far)

GigaOM, May 24, 2007 — What’s the ROI on marketing in Second Life? After attacking the topic from a couple directions (most SL users seem receptive, but so far, are largely unimpressed with existing attempts), we finally have some concrete numbers to work with, at least on the more relevant metric of unique visitors.

Comments: none yet — add yours
MAY 2007

The world’s most reputable companies

These business have products consumers want — and their trust

Forbes, May 23, 2007 — With all the bad news recently about corporate scandals you might be forgiven for wondering which companies actually have good reputations. For the eighth year, Reputation Institute, a New York City-based consultancy and research firm, conducted a study to find the answer. This year's winner is Lego. Yes, Lego, the 70-year-old Danish toy manufacturer, scored No. 1 of 600 companies worldwide.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Understand the Ecosystem of Consumer Demand

Listening to Customers or Studying Them Isn't Enough if You Really Want to Incorporate Your Brand Into Their Daily Lives

Advertising Age, May 23, 2007 — Want to nail down your consumers' wants and needs? Then don't just listen to them. Observing them won't either. And if you are using survey research or ethnographic research to better understand your consumers, think twice. The bottom line is, you may not be leveraging the best tools to understand your customers. The biggest opportunities for building your brand or growing your business lay in plain sight — but you might not see them

Category: Innovation
Comments: none yet — add yours
MAY 2007

Google to Show Daily List of Hot Topics

Associated Press, May 22, 2007 — Google Inc. is going to start sharing more insights about what's on its users' minds by showing a daily list of the 100 hottest topics on its Internet-leading search engine. The new rankings will be unveiled late Monday in an upgrade of Google's "trends" service. The breakdown will consist of the fastest-rising search requests on any given day.

Tag: Trends
Comments: none yet — add yours
MAY 2007

Marketers in the Blogosphere

ANA Marketing Maestros, May 22, 2007 — I like to keep track of what ANA members are doing in the blogosphere. I get asked who's blogging all of the time by our members . Marketers' appearance in the online world plays an important role with consumers and end users that demand transparency in the companies they give their loyalty too.

Tag: Blog
Comments: none yet — add yours
MAY 2007

Sharing Your Airplane Seat With Jack Welch

BusinessWeek Puts Columns on Tray Tables

Advertising Age, May 22, 2007 — BusinessWeek has struck a deal to pair columns from the magazine with ads sold by Brand Connections, a "nontraditional" media company, on airplane tray tables starting next month.

Comments: none yet — add yours
MAY 2007

Virtual World Gold Rush?

Reports that Sony or News Corp. could snap up Club Penguin highlight the growing allure of such sites to potential acquirers

BusinessWeek, May 22, 2007 — Does this mean virtual worlds are the next trend in big media acquisitions? Could be. Call it social networking 2.0: Google, Yahoo, Microsoft, Time Warner, News Corp., Viacom — all demonstrated an interest in it. If one goes, others would follow

Comments: none yet — add yours
MAY 2007

At Hyundai, Branding Is Job 2

Despite receiving high marks for quality, the carmaker has struggled with stalled sales. Marketing guru Steve Wilhite has to sell drivers a new story

BusinessWeek, May 21, 2007 — A tense Steve Wilhite paced in a cavernous hall at New York's Jacob Javitz Convention Center on the afternoon of Apr. 4, intently rehearsing his presentation. Hyundai Motor America's chief operating officer was about to introduce the South Korean company's upscale Genesis sedan to the media at the New York International Auto Show. He was worrying over his prepared comments about the $30,000 to $35,000 sedan, which he would soon audaciously compare with both the BMW 5 Series and the Lexus ES350.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

AT&T Phases Out Cingular Name Faster Than Expected

Removes Brand Moniker From All In-store Signage; Two Rebranding Efforts on the Way

Advertising Age, May 21, 2007 — The Cingular brand name will go away more quickly than first expected. AT&T today announced it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage, including kiosks and point-of-sale materials in 1,800 company-owned stores. Several high-profile stores in major markets will have new AT&T signs. Over the next few months, branding in arenas such as consumer touch points, handset logos and Nascar sponsorship also will be changed.

Category: Brand Strategy
Tags: AT&T, M&A, Naming
Comments: none yet — add yours
MAY 2007

Behind Those Web Mergers

Marketers want smarter, targeted online ads. That's driving deals

BusinessWeek, May 21, 2007 — Ford's recent marching order for its media buys sounded more like a personals ad than a marketing campaign: Find us women online age 25 to 54 who are independent and business-minded. The prize for delivering this special group of potential buyers? Ford Motor Co. (F ) would pay big bucks to run more than 200 million ads for its Lincoln Mercury line over three weeks on thousands of Web sites.

Comments: none yet — add yours
MAY 2007

Do You Know Your Rites? BBDO Does

Study Opens Window for Marketers Looking to Make Brands Part of Consumers' Daily Routines

Advertising Age, May 21, 2007 — We're all creatures of habit. In its report "The Ritual Masters," BBDO agency investigates our shared habits in an attempt to work them to a marketer's advantage or find opportunities to break them

Comments: none yet — add yours
MAY 2007

Facebook Opens Its Pages

Wall Street Journal, May 21, 2007 — Facebook Inc. has bucked the Silicon Valley acquisition trend, remaining independent of larger technology companies. Now the social-networking start-up is seeking ways to reach the big leagues on its own.

Comments: none yet — add yours
MAY 2007

GE's Dan Henson Redefines CMO Role

Puts Large Focus on Emerging Markets, Innovation

Advertising Age, May 21, 2007 — Dan Henson started at GE in sales "about as low on the totem pole as you can go, in copier sales," he says. He worked his way up to sales management, and then in 1992, was selected to run a financial services company in Mexico City. In 1995 he relocated to London, where he assumed responsibility for GE's European equipment finance company. The business he was running grew 10-fold in a period of three years, he says, and that success put him on Jack Welch's radar screen.

Tags: GE, CMO
Comments: none yet — add yours
MAY 2007

Microsoft Storms Madison Avenue

Agency World Has One More Thing to Worry About as Software Giant Snaps Up Digital Shop

Advertising Age, May 21, 2007 — Madison Avenue, make room for Microsoft.

Last week's $6 billion agreement to buy aQuantive is not just a bid to catch up with Google and Yahoo in ad sales. It also gives Redmond something it hasn't had before: Its very own ad agency.

Comments: none yet — add yours
MAY 2007

More Pop for Corporate Museums

Coke's Exhibit Leads Trend of Bigger, Flashier, Costlier

Wall Street Journal, May 21, 2007 — From the theater to a 29½-foot-high contour bottle encased in a glass tower to more than 1,000 pieces of memorabilia, elaborately orchestrated schmaltz pervades the New World of Coca-Cola, a $96 million museum opening to the public Thursday. Coca-Cola Co. estimates that about a million people a year will visit the company's shrine to itself, which is roughly the size of 1½ football fields and located about a mile from Coke's headquarters.

Comments: none yet — add yours
MAY 2007

Oh, Mother!

Marketers Struggle to Categorize an Increasingly Complex Demo

Advertising Age, May 21, 2007 — Marketers in search of a few good women to spread the word about their products are finding themselves smack dab in the middle of the Mommy Wars. Sprint Nextel, Nintendo and General Motors Corp. all have been clamoring to reach the high-income, highly influential potential product advocator touted as the Alpha Mom. But now a backlash has begun in the form of the Beta Mom, the self-proclaimed antithesis of the superachieving Alpha.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Podcast User Demographics

The broad picture of a niche medium.

eMarketer, May 21, 2007 — It would be a mistake to think that the average podcast user is a 23-year-old male with a college education and a really big comic book collection. Podcast users are not a homogeneous group, and downloads range from music to religious broadcasts to museum tours. That said, overall podcasting user demographics give a broad perspective on the medium.

Tag: Podcast
Comments: none yet — add yours
MAY 2007

Virtual style? In another life

Financial Times, May 19, 2007 — Second Life - you know, the online virtual world created by US-based company Linden Lab that is officially classed as a game but has evolved into big business, spawning real-life millionaires who have made a killing in virtual real estate - is at tipping point. No longer the domain of tech-geeks, Second Life is currently inhabited by around 6,035,000 avatars (digital alter egos of players), while Titanic director James Cameron is currently shooting a film called - yes - Avatar, to be closely followed byBattle Angelfeaturing an entirely computer-generated female lead. The currency of Second Life, the Linden dollar, is fully convertible to US dollars, and real-world businesses are vying for a virtual presence - especially fashion businesses. After all, think... continue reading

Comments: none yet — add yours
MAY 2007

AmEx Invites Card Members To Help Change The World

MediaPost Publications, May 18, 2007 — AMERICAN EXPRESS IS INVITING ITS card members (formerly known as holders) to participate in an initiative designed to generate ideas for making positive change in the world and raise money to make it happen. "The Members Project," which launched this month, invites consumers to membersproject.com, where they can submit and rate project ideas, join discussions on message boards and vote to choose one idea that the company will help bring to life with up to $5 million. The promotion ties in with American Express' new brand campaign, "Are You a Cardmember," which highlights the value of being part of the AmEx community.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Research Reveals Young Adults Read More Magazines, Not Less

MediaPost Publications, May 18, 2007 — AT A TIME WHEN MANY assume that younger, tech-savvy people are turning their backs on print media, a highly regarded researcher has come up with evidence that young adults actually read more consumer magazines than older folks. The discovery is the result of new methodological research developed by McPheters & Co. to identify better ways of collecting information on the household incomes of magazine readers. "While analyzing data from the new test, it became apparent that younger readers reported reading more magazines than older readers," the company said.

Comments: none yet — add yours
MAY 2007

Search Marketers Seed Social Networks

Getting YouTube viewers to start searching.

eMarketer, May 18, 2007 — Nearly half of search marketers placed content on social networking Web sites in February 2007, according to the "iProspect Search Marketer Social Networking Survey" sponsored by iProspect and conducted by JupiterResearch. Respondents said they had "proactively placed content" on MySpace, YouTube, LinkedIn and other social networking sites. Marketers said they placed content on these sites to drive traffic, create brand awareness, sell directly and influence purchasing.

Comments: none yet — add yours
MAY 2007

Baby Boomers More Loyal To Service Providers Than To Products

MediaPost Publications, May 17, 2007 — BABY BOOMERS WERE REVOLUTIONARY--BUT THEY are less brand-loyal than preceding generations. According to a study released this week by market-research firm Focalyst, a joint venture between AARP and the Kantar Group, boomers defy expectation. The Focalyst data provides specific measures of boomer "brand loyalty" for products and services, drawing on a panel of about 35,000 consumers over the age of 42.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Motorola Moves to Make Its Marketing More About Users

CMO Discusses New Strategy That Puts Consumers Ahead of 'Form Factors'

Advertising Age, May 17, 2007 — Motorola is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer

Comments: none yet — add yours
MAY 2007

The Subway Derails

By Eloy Trevino, May 17, 2007 — "Subway – Eat Fresh” describes one of the great brand positions of recent decades. While the fast food world built an epicenter around pre-cooked bacon burgers and super-sized fries, Subway built an empire by owning “healthy” in the middle of an obesity epidemic. And it did so with a gift from the marketing gods – Jared Fogel.

Over pizza, however, this subway has derailed.

The company recently unveiled plans for selling a deep-dish pizza in its U.S. stores. This full fat, pre-made (read:... continue reading

Category: Brand Strategy
Comments: 4 so faradd yours
MAY 2007

Want Online Buzz For Your New Product?

Better Have an Ad Campaign, Nielsen Finds

Advertising Age, May 17, 2007 — Want lots of word-of-mouth buzz behind a product launch? Your best bet may be a big ad campaign. That's the somewhat ironic conclusion of the first mash-up of data from two Nielsen Co. properties — the Nielsen BuzzMetrics word-of-mouth measurement service and ACNielsen Bases, which tests new-product concepts with consumers.

One of the most blogged-about package-goods launches in the study was Coca-Cola Co.'s Coke Zero.

Category: Innovation
Comments: none yet — add yours
MAY 2007

Watching TV, But Not on TV

Would you pay to watch YouTube clips on your TV?

eMarketer, May 17, 2007 — Over a quarter of males ages 13 to 34 watch video on devices other than TVs, according to E-Poll's "Multi-Platform Viewing of Video Content" report. The study of viewing habits in 2007 found three-quarters of consumers ages 13 and older viewed video content on PCs. Over half of those who watched video content online said they were interested in transferring it to their television sets.

Comments: none yet — add yours
MAY 2007

Word-of-Mouth in B2B

C-level execs want to hear it in person.

eMarketer, May 17, 2007 — Word-of-mouth (WOM) gets executives to buy, according to the "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection" report, conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide. Half of those surveyed said that WOM would both get them to buy and pass along the word themselves.

Comments: none yet — add yours
MAY 2007

AOL Buys Third Screen Media, Adds Mobile

MediaPost Publications, May 16, 2007 — IN A MOVE THAT BODES well for the future of mobile marketing, AOL has agreed to acquire Third Screen Media for an undisclosed sum. The mobile ad firm will now operate as a wholly owned subsidiary of AOL's third-party ad network Advertising.com

Tags: AOL, Mobile
Comments: none yet — add yours
MAY 2007

Bright Ideas

Brandweek, May 16, 2007 — The findings of a new study reinforce what many in the marketing world have been suspecting—or, in some cases, already experiencing firsthand—for several years: The traditional, static model of a single ad agency or a fixed roster of agencies working on a brand is being supplanted by an open-source model. The report, titled Deeper Consumer Resonance: Architecting an Open-Source Agency Partnership Model, was released last month by the Marketing Communications Roundtable of the Washington-based Corporate Executive Board, a professional network that counts 3,700 executives from the country's leading corporations as its members.

Comments: none yet — add yours
MAY 2007

Dawn Gets Greener With Care2

MediaPost Publications, May 16, 2007 — GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com has expanded its community offerings.

Tags: P&G, Green
Comments: none yet — add yours
MAY 2007

Design Helps H.P. Profit More on PCs

New York Times, May 16, 2007 — Hewlett-Packard’s effort to transform its personal computers from low-margin commodities into more stylish devices has started to pay off. As shown by the company’s fiscal second-quarter earnings, announced Wednesday afternoon, a new PC strategy has become a major driver of growth. Revenue increased 12.7 percent from the period a year earlier, to $25.5 billion, and the PC division was an important factor.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Embracing Risk to Grow and Innovate

When it comes to generating business growth by bringing new things into the world, the stakes are high, and risk is everywhere

BusinessWeek, May 16, 2007 — As an innovator, you’ve likely encountered some of the most challenging and risky problems in the world of business. Let’s grow this lagging brand. Let’s envision the future of our market. Let’s connect to a whole new set of users and customers. When it comes to generating business growth by bringing new things into the world, the stakes are high, and risk is everywhere.

Category: Innovation
Comments: none yet — add yours
MAY 2007

Federated gets behind mall-based multichannel concept

DMNews, May 16, 2007 — Federated Department Stores has taken a stake in The Epicenter Collection, the new mall concept designed to showcase catalogers, e-tailers and individual brands. Gordon Group Holdings, which first developed The Epicenter Collection several years ago, announced yesterday that Federated has leased a former Lord & Taylor store in Delaware to Epicenter in exchange for an equity interest in the company.

Comments: none yet — add yours
MAY 2007

In New Net Economy, Everyone Gets to Be Stupid for 15 Minutes

Wall Street Journal, May 16, 2007 — Entrepreneurs tend to pitch their start-ups with plucky certitude about their projects' usefulness and chances for success. Listen, though, to how entrepreneurism expert Guy Kawasaki describes Truemors.com, his start-up Web site opening for business today. "It's true that it could have no purpose," he says. "I don't want to be known as a Web 2.0 company, but we're a Web 2.0 company."

Comments: none yet — add yours
MAY 2007

Motorola Moves to Make Its Marketing More About Users

CMO Discusses New Strategy That Puts Consumers Ahead of 'Form Factors'

Advertising Age, May 16, 2007 — Motorola is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer. Casey Keller, in one of his first interviews since being named chief marketing officer last October, said Motorola believes the mobile-phone market has evolved into one where consumers have higher expectations about their products, whether they are talking, listening to music, taking pictures or surfing the web.

Tags: Motorola, CMO
Comments: none yet — add yours
MAY 2007

New Motorola Phones Aim at High-End Market

David Beckham, Danica Patrick and the singer Fergie helped unveil a glossy new lineup aimed at reviving a struggling company

New York Times, May 16, 2007 — Motoral, the mobile phone giant, is hoping to revive its business prospects with some slick new phones and a little celebrity gloss. At an event yesterday in New York, the company announced a sequel to the company’s hit Razr phone; an update to the Motorola Q, its rival to the BlackBerry; and a new line of handsets designed to play music, video and games

Comments: none yet — add yours
MAY 2007

Serving Up Smaller Restaurant Portions: Will Consumers Bite?

Knowledge@Wharton, May 16, 2007 — The average person, according to the experts, makes 200 food-related choices a day. Actually, make that 201 choices. Courtesy of a new campaign by a leading restaurant chain, diners who are used to choices that make their meals bigger can now actually choose to order portions that are significantly smaller.

Comments: none yet — add yours
MAY 2007

Social Network Marketing, the Sky is the Limit

KenRadio, May 16, 2007 — Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2007 marketers will spend $900 million on advertising and marketing on social network sites in the US, mostly to create profile pages and sponsored promotions. Online social networking have become a cultural phenomenon over the past several year, sparking thousands of media stories, blog postings and television exposes.

Comments: none yet — add yours
MAY 2007

The Dubious Practice of Double Branding

A Name Twice as Long Is Not Necessarily Twice as Good

Advertising Age, May 16, 2007 — Branding is so popular in boardrooms today that some companies are overdoing it. "If one brand is good," goes the thinking, "then two must be better."

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Global Green USA Gets Eco-Friendly with Yahoo

MediaPost Publications, May 15, 2007 — YAHOO KICKED OFF ITS "BE a Better Planet" program with an event in New York City's Times Square hosted by Matt Dillon and Global Green USA CEO Matt Petersen. Yahoo also donated a fleet of taxis to the Big Apple to coincide with the launch of Yahoo Green--a new portal aiming to be a one-stop environmental resource

Comments: none yet — add yours
MAY 2007

Half Of Online Users Create Or Read UGC

MediaPost Publications, May 15, 2007 — USER-GENERATED CONTENT (UGC) HAS GONE mainstream, according to a new report from Internet market consultancy JupiterResearch. Per the firm, in the past month, half of all online users have either created UGC or read items posted by others. In a study titled "User-Generated Content: Strategies for Media Sites," JupiterResearch reports that UGC is now a mainstream activity for millions of consumers.

Comments: none yet — add yours
MAY 2007

Hotel as Lifestyle

New York Times, May 15, 2007 — What Starbucks did for coffee and JetBlue did for air travel, a growing number of new hotel brands is trying to do for the overnight stay: create an experience that offers something different from the status quo, then replicate it around the globe. While some of these new brands are filling holes in the portfolios of major hotel companies like InterContinental, Starwood and Hyatt, others are being developed from scratch. Called “branded boutiques” or “lifestyle hotels” (labels that make some hoteliers cringe), the goal is to combine the design sensibility and character of a boutique hotel with the marketing and operational advantages of a brand.

Tag: Design
Comments: 1 so faradd yours
MAY 2007

Internet Captures Half of Spare Time

Broadband users make online time a priority

eMarketer, May 15, 2007 — Broadband users spend almost half their spare time in a typical weekday online, according to Media-Screen's "Netpop|Play" report. A copy of the study provided to eMarketer stated that the average broadband user spent an hour and 40 minutes of her typical weekday spare time online.

Tag: Trends
Comments: none yet — add yours
MAY 2007

NBC Digital Goes Social With MyNBC

MediaPost Publications, May 15, 2007 — WATCH OUT, MYSPACE--BECAUSE NBC DIGITAL this fall plans to launch its own social network, which will be integrated into NBC.com to encourage visitor interaction and involvement.

Comments: none yet — add yours
MAY 2007

Now What Shall We Call This Widget?

Why companies come up with good names, bad names, and terrible names.

The Conference Board, May 15, 2007 — George Eastman’s dry-emulsion film simplified and popularized the art of photography. In 1888, he registered the trademark Kodak to identify his film and the cameras that used it, and began advertising their ease of use: “You press the button, we do the rest.” By dint of his prodigious brand-building genius, the Eastman Co. soon laid claim to the leading position in a field of more than fifty competitors

Category: Brand Strategy
Tag: Naming
Comments: none yet — add yours
MAY 2007

Teens and Young Adults Spread the Word

Want to promote something? Enlist a Millennial.

eMarketer, May 15, 2007 — Call them Gen Y or Millennials or just "people ages 13-24." Whatever the name, this group spreads the word quickly on things it likes and enjoys user-generated content, according to the "State of the Media Democracy" report commissioned by Deloitte & Touche and conducted by Harrison Group.

Comments: none yet — add yours
MAY 2007

The Challenge of Marketing to Women

To win over female consumers, companies from banks and financial-service providers to tool and auto makers are paying special attention to women's needs

BusinessWeek, May 15, 2007 — Banks, hardware stores and carmakers are doing more and more to woo female customers. They want to know what women really want.

Comments: none yet — add yours
MAY 2007

To Create Buzz, TV Networks Try A Little 'Blogola'

They Lavish Freebies Upon Eager Web Scribes; Yvonee Marie on Stage 5

Wall Street Journal, May 15, 2007 — TV critics have called "The New Adventures of Old Christine" one of the decade's funniest comedies. But when CBS recently wanted to create buzz for the show, critics weren't the targets of the publicity campaign.

Neither were newspaper feature writers, whom a publicist for the show's star, Julia Louis-Dreyfus, declared weren't "worth her time."

The so-called "mommy bloggers" were another matter

Tag: Blog
Comments: none yet — add yours
MAY 2007

Westin Gives Customers the Jiggle Test

Brandweek, May 15, 2007 — In striving to become a lifestyle and not merely the hotel positioned on personal renewal, Westin Hotels & Resorts is going directly to the public today with answers to unusual questions. In an online effort developed in-house, the chain will, for example, tell potential customers how to measure muscle tone with the jiggle test, or find a natural expectorant through spicy foods. The Starwood Hotels & Resorts brand today introduces www.FindRenewal.com as well as an in-room TV channel flush with advice and recipes from experts who comprise Westin’s newly assembled Renewal Council.

Tag: Westin
Comments: none yet — add yours
MAY 2007

Yahoo lives and breathes purple

cNet News, May 15, 2007 — Yahoo blankets its campus in its trademark color purple and encourages employees to wear Yahoo-branded gear to work in its efforts to build its brand, according to Cammie Dunaway, chief marketing officer at the search and portal company. Yahoo offers contests for the most dedicated evangelist among its 13,000 global employees, she said during the keynote speech at the Liquid Agency Brand Summit 2007 at the Four Seasons Hotel in Palo Alto, Calif., Tuesday morning.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

'Order & Law'? NBC Puts Show on Cable First

USA Channel to Carry New "Criminal Intent"; Reruns to be on Network

Wall Street Journal, May 14, 2007 — In a major shift for prime-time television, NBC Universal will reverse the flow of episodes for a hit show, airing originals of "Law & Order: Criminal Intent" on its USA cable network and repeats on NBC. The move marks the first time a major broadcast asset has moved to cable, underscoring the degree to which the cable networks have eroded the position of old-line networks.

Tags: NBC, web 2.0
Comments: none yet — add yours
MAY 2007

BBDO: Successful Brands Become Hard Habit For Consumers To Break

MediaPost Publications, May 14, 2007 — A NEW STUDY BY OMNICOM'S BBDO Worldwide suggests that injecting your brands into the rituals that define people is critical to making them an immutable part of consumer shopping lists. BBDO's study, with the gothic title "The Ritual Masters," defines rituals as actions that "move people emotionally from one place to another." It deems brands that are embedded in rituals "Fortress Brands" because once ensconced in peoples' ritual lives--brushing teeth, buying a beer, or shaving, for example--people are unlikely to remove them.

Category: Brand Strategy
Tag: Trends
Comments: none yet — add yours
MAY 2007

Brand Loyalty Only Goes So Far

Brandweek, May 14, 2007 — A new study finds that 21% of shoppers that are loyal to a particular brand require it to be on sale before they'll make the purchase. Some shoppers will even travel to other stores in search of deals, according to the online survey of 650 grocery shoppers conducted in April by Synovate, Chicago. The phenomenon was most common among ice cream brands where 36% of respondents were dubbed system beaters.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Brands Must Adapt to Shifting Media Habits of Users

Marketing Charts, May 14, 2007 — Broadband users now spend 48% (about one hour and 40 minutes) of their spare time online during a typical weekday, and some 54% (54 minutes) of that online time is spent accessing activities related to entertainment and communication, according to a new report, titled “Netpop | Play,” by research firm Media-Screen.

Comments: none yet — add yours
MAY 2007

Can CBS Put the Net Into Network?

Broadcaster Launches Plan Syndicating Shows on Web. Admits Old Strategy Failed

Wall Street Journal, May 14, 2007 — A year ago, CBS Corp. announced the creation of Innertube, an entertainment channel on CBS.com designed to make the company a player in online video. It streams video of sporting events, news reports and reruns of shows such as the hit comedy "How I Met Your Mother." CBS's new chief Internet strategist now jokes that the Web address for Innertube should be "CBS.com/nobodycomeshere."

Tags: CBS, Video, web 2.0
Comments: none yet — add yours
MAY 2007

Diesel Underwear Viral Sends Web Surfers Into Tizzy

Traffic to Swedish Apparel Maker's Site Jumps Fivefold as Consumers Try to Get Their '15 Megabytes of Fame'

Advertising Age, May 14, 2007 — Two gorgeous, crazy girls steal an underwear collection, kidnap a sales manager and lock themselves in a hotel room with their victim for five days.

This was Diesel's unconventional approach to marketing its Intimate Collection, but it may well have put the company in the frame for a Cyber Grand Prix at this year's Cannes International Advertising Festival.

Comments: none yet — add yours
MAY 2007

Diesel Underwear Viral Sends Web Surfers Into Tizzy

Traffic to Swedish Apparel Maker's Site Jumps Fivefold as Consumers Try to Get Their '15 Megabytes of Fame'

Advertising Age, May 14, 2007 — Two gorgeous, crazy girls steal an underwear collection, kidnap a sales manager and lock themselves in a hotel room with their victim for five days. This was Diesel's unconventional approach to marketing its Intimate Collection, but it may well have put the company in the frame for a Cyber Grand Prix at this year's Cannes International Advertising Festival. The Swedish clothing brand caused a stir by staging the stunt and then streaming the whole five-day event at Diesel.com.

Comments: none yet — add yours
MAY 2007

How Can Lafley Keep P&G Expanding?

Analysis: Q3 Didn't See Broad Gains on Rivals; Key Brands Struggled

Advertising Age, May 14, 2007 — A.G. Lafley's turnaround of Procter & Gamble Co. has been little short of miraculous, and the package-goods giant continues to beat its stated targets. Yet the question is being asked: Can the sorcerer keep conjuring organic growth with his marketing magic, or is it time to bring in the bankers and divest some of the company's poorer-performing brands?

Category: Brand Strategy
Tags: P&G, Growth
Comments: none yet — add yours
MAY 2007

Less Risk Seen in Purchasing Clothes Online

New York Times, May 14, 2007 — Maybe Americans don’t need dressing rooms after all.

For the first time since online retailing was born a decade ago, the sales of clothing have overtaken those of computer hardware and software, suggesting that consumers have reached a new level of comfort buying merchandise on the Web.

Comments: none yet — add yours
MAY 2007

Life imitates TV

A powerful conglomerate tightens the reins on its TV division. The company's biggest stars can't seem to stay out of trouble. The hypercompetitive boss must turn the place around. The mishaps and madc

FORTUNE, May 14, 2007 — Lately the script of Jeff Zucker's life seems plucked from the pages of a sitcom. Just consider: In the three months since ascending to the CEO position at NBC Universal, he has had to deal with a comely financial anchor's controversial jet-setting (Maria Bartiromo), a shock jock who got into hot water after an idiotic on-air outburst (Don Imus),

Tag: NBC
Comments: none yet — add yours
MAY 2007

Trying to Keep the Viewers When the Ads Come On

New York Times, May 14, 2007 — As the big agencies get ready for the biggest week of the year for the biggest advertising medium, changes are coming that can only be called, well, big. The medium is of course broadcast television, which remains a powerful way to peddle products despite the recent inroads made by alternative ways to watch programs, which include the Internet, digital video recorders, cellphones, DVD players and video on demand.

Comments: none yet — add yours
MAY 2007

Skype joins Wal-Mart's Internet marketplace

USA Today, May 13, 2007 — Wal-Mart shoppers can now add one more item to their carts: Skype's Internet phones. Handsets, webcams and other gear from Skype, a pioneer in PC-to-PC calling, will be sold in more than 1,800 Wal-Mart stores starting Monday. The Wal-Mart partnership is the latest sign that Skype has arrived on Main Street, says Don Albert, vice president of Skype's North American operations.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Incredible Shrinking Packages

More companies are cutting down on packaging to reduce expenses and address growing environmental concerns

New York Times, May 12, 2007 — Marketers usually boast about what they have added to their products. Increasingly, though, they are bragging about what they are taking out — by cutting down on packaging and its impact on the environment

Tag: Green
Comments: none yet — add yours
MAY 2007

Advertising's new reality: Consumers now market to themselves

Washington Post, May 11, 2007 — Marketers have always loved consumers who so identify with a brand that they become its evangelists, wearing the logo on their backsides and preaching to their friends about its virtues.

Now, we consumers are becoming evangelists in new and surreptitious ways. Online, we spend quality time with advertising, we star in it and we send it to our friends. We the people have been co-opted into selling ourselves.

And we rather like it.

Comments: none yet — add yours
MAY 2007

Banner Ads Work -- Even If You Don't Notice Them At All

Science Daily, May 11, 2007 — The majority of advertising exposure occurs when the audience's attention is focused elsewhere, such as while flipping through a magazine or browsing a web site. However, a new study reveals that even this incidental exposure to advertising may have a positive effect on consumer attitudes. Forthcoming in the June issue of the Journal of Consumer Research, the study revises existing theories of exposure advertising, specifically repeated views of web-based banner ads.

Comments: none yet — add yours
MAY 2007

Industry Fixates on Plummeting Live Audiences

As Ratings Wither in Face of DVRs and New Nielsen Methodology, Broadcasters Pursue Other Metrics

Advertising Age, May 11, 2007 — Climate change is wreaking havoc on the airwaves. Everywhere marketers look, they see network prime-time ratings melting away — huge blocks of audiences simply snapping off, top-rated shows sinking to record lows. Digital video recorders and Nielsen Media Research's ability to track users have become to TV what global warming is to planet Earth.

Comments: none yet — add yours
MAY 2007

J&J Joins Critics of Agency Structure

Consumer Researchers And Creative Teams Shouldn't Be Separate

Wall Street Journal, May 11, 2007 — Johnson & Johnson has joined a growing list of marketers who are dissatisfied with the way advertising firms are structured, and it is calling for more collaboration between the people who do the consumer research and the people who actually create the ads. J&J's comment comes a month after Procter & Gamble, the U.S.'s largest advertiser by spending, offered a similar critique. Typically, the communications planning and creative functions are run by separate companies, which marketers say often gets in the way of sharing consumer insights and finding the best way to reach the public.

Comments: none yet — add yours
MAY 2007

Twitter while you work...

JaffeJuice, May 11, 2007 — Earlier this week, I challenged Delta to stop talking about change and change already! I criticized a bloated 30-second spot which essentially says, "we're changing", but offers no proof. In addition, it sets them up for failure with typical mismatched expecations between communication and ground-level activation (service, baggage handling, delays, comfort - I could go on)

My point was simple: instead of telling us you're changing, why not prove it to us? Why not update us regularly with - for example - a Twitter group.

Comments: none yet — add yours
MAY 2007

Is Crucial Daypart Finally Past Its Prime?

Megabillion TV Jackpot Is Evolving Into Big Events (Sports, 'Idol') Vs. Time-Shifted on Demand (Everything Else)

Advertising Age, May 10, 2007 — Prime time used to be "appointment television" time. Problem is that these days many viewers, especially the younger generation, are skipping their appointments. Sure, Fox continues to break records with "American Idol," logging 70 million votes for its contestants in mid-April. And no network would consign the Super Bowl or Academy Awards, the top two live TV events, to any other daypart.

Comments: none yet — add yours
MAY 2007

Study: Advertisers Not Using Internet to Full Advantage

MarketingVox, May 10, 2007 — Advertisers are beginning to believe in the power and importance of the internet as a marketing tool, but many fail to use the medium as an effective advertising vehicle, according to a news study from WPP's GroupM. The study, called Interaction, examines what advertisers should demand of the internet and suggests how to create a strategy to achieve their goals, writes MarketingCharts.

Comments: none yet — add yours
MAY 2007

Whole Foods Is Consumers' Favorite Green Brand

MediaPost Publications, May 10, 2007 — A NEW STUDY FROM WPP'S research arms indicates a major shift in U.S. consumers' thinking--nearly all Americans surveyed had a high degree of consciousness about the environment that impacted their buying patterns and brand preferences as compared with a year ago, with eight in 10 consumers saying they believe it's important to buy green brands and products from green companies, and that they'll pay more to do so.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

101 Brand Names, 1 Manufacturer

The Mass Pet-Food Recall Reveals a Widespread Practice: Many Competing Products Come From the Same Factory

Wall Street Journal, May 9, 2007 — Pet owners have been reeling ever since tainted pet food led to the confirmed deaths of more than a dozen dogs and cats and likely sickened many more. Some owners were also startled to learn that dozens of competing brands, from discount to premium, are all made by the same company, Menu Foods Inc. of Ontario.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Second Life Goes Global

Europeans get a Second Life.

eMarketer, May 9, 2007 — About 1.3 million people worldwide logged into Second Life (SL) in March 2007, according to comScore. That is up 46% over the number of active residents in January 2007. The virtual environment (purists don't call it a game) has a global following, with Europeans comprising 61% of residents as of March. Another 19% were from North America, and 13% hailed from the Asia-Pacific region.

Comments: none yet — add yours
MAY 2007

Study: Cyber Presence Key to Sales

Adweek, May 9, 2007 — A new study from WPP's GroupM asserts that all marketers—not just those who transact business on the Internet—need to have an online presence regardless of how much (or how little) product they sell in cyberspace. In the digital age consumers expect a Web presence, according to the study, which looks at worldwide trends in online marketing.

Comments: none yet — add yours
MAY 2007

Besides Television How is Content Viewed

KenRadio, May 8, 2007 — According to a new study by E-Poll, which focused on the viewing of video content, showed the youth are leading the way, with 26% of males 13-34 frequent viewers of video on devices other than a TV. Teens are by far the most prevalent users of mobile video devices such as iPods and cell phones. The proliferation of user-generated content and expanding viewing platforms makes for a dizzying array of viewing choices. The study of consumers 13+, to see what they are doing with this freedom to choose, found that among those that view video content away from the TV the desktop computer had 75% of the group.

Tag: Trends
Comments: none yet — add yours
MAY 2007

Building a Successful Relationship with China

Prophet, May 8, 2007 — In this article, Michael Dunn advises business-to-business brands to do their homework before entering the Chinese market. Are strategic partnerships the way to drive customer loyalty?

Comments: none yet — add yours
MAY 2007

The Occasional Internet

Just because someone owns tech doesn't make him a techie.

eMarketer, May 8, 2007 — A solid majority of Americans own PCs and mobile phones, but the gadgets play a minimal role in the lives of almost half of US adults, according to the Pew Internet & American Life Project's "A Typology of Information and Communication Technology Users" study. Nearly three-fourths of US adults surveyed had a mobile phone, and 68% had a desktop computer.

Tag: Trends
Comments: none yet — add yours
MAY 2007

Aquafina Adds Beauty SKUs To Enhance Liquid Assets

Brandweek, May 7, 2007 — Aquafina is thirsting to "Make your body happy" in a whole new way. The PepsiCo-owned bottled water brand will flow from the beverage aisle into the health & beauty segment with Aquafina Advanced Hydration RX, a 10-SKU skincare line from licensee Added Extras.

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Ask Kim Feil why she left her senior marketing post at Kimberly-Clark in order to join Sara Lee, and

Brandweek, May 7, 2007 — What executive wouldn't? The catch is, Feil—and the food-industry analysts who've been carefully watching Sara Lee since CEO Brenda Barnes took the helm in 2005—may have to hang out a while longer; that transformation hasn't wholly materialized. According to Barnes—and to Feil, whom she brought aboard as CMO of Sara Lee's Food & Beverage division—things are well underway.

Comments: none yet — add yours
MAY 2007

Brand-conscious private equity comes of age

Firms such as KKR have focused on marketing with some success, making the most of household names, says Carlos Grande

Financial Times, May 7, 2007 — The £11.1bn acquisition of Alliance Boots will put Kohlberg Kravis Roberts, the private equity group, in an unfamiliar position as steward of one of Britain's most trusted brands. That runs counter to the image of private equity as ruthlessly focused on cost-cutting and financial engineering rather than the less quantifiable area of brand communications.

Comments: none yet — add yours
MAY 2007

Cellphones Tailored for Any Organization

New York Times, May 7, 2007 — FOR decades, consumers have been able to choose a credit card based on its affiliation with a particular group — a college alumni association, for example, a sports team or a retailer that offers reward points. Now a start-up company called Sonopia is trying to apply the same concept to the cellphone market. The idea is that instead of having to share space on the screen with a brand name like Sprint, Verizon or T-Mobile, an organization that works with Sonopia can put its own logo on the phones.

Comments: none yet — add yours
MAY 2007

Consumers Eat Up Meat Marketers' Gourmet Branding

They May Not Know What Angus Is, Exactly, but Diners and Shoppers Shell Out for Higher Quality

Advertising Age, May 7, 2007 — Quick: what's Angus — a cut of beef or a bovine breed?

When Hardee's asked the question four years ago, many respondents didn't know. "They weren't really sure, but they did know it was better quality," said Brad Haley exec VP-marketing for parent CKE Restaurants.

And that's the point. Consumers might be confused by the nuances that separate Angus, Kobe and other high grades of meat, but they are still willing to pay more for primo proteins — good news for a $100 billion wholesale-meat industry with notoriously slim margins and growth that limps along at the same rate as the population. (Angus is a breed, by the way.)

Category: Brand Strategy
Comments: none yet — add yours
MAY 2007

Employees a Critical Link to Brand Innovation

Round Table: Top Execs Discuss Hot-Button Issues Central to CMO Viability

Advertising Age, May 7, 2007 — On a Monday evening in late April, the night before the Association of National Advertisers' first Brand Innovation Forum, four marketing executives gathered for a private dinner at Django, a French-Mediterranean restaurant in the shadow of Grand Central Terminal in New York. Their hosts for the evening: ANA President-CEO Bob Liodice and Advertising Age Editor Jonah Bloom and CMO Strategy Editor Jennifer Rooney. What drew Clorox VP-Marketing, Laundry and Home Care Tarang Amin, Wells Fargo Senior VP-Brand Strategy Katy Frohling, JetBlue VP-Sales and Marketing Andrea Spiegel and Home Depot Senior VP-CMO Roger Adams to the restaurant was less — we'd like to think — the lure of aged New York strip, beet salad and stuffed squid and more the invitation to... continue reading

Comments: none yet — add yours
MAY 2007

If You’re Reading This, You’re “Above Average”

Marketing Pilgrim, May 7, 2007 — The Pew Internet & American Life Project published their findings of “A Typology of Information and Communication Technology Users,” on computer, Internet, mobile phone and other technology use among Americans. The full, 65-page study is available.

Tag: Trends
Comments: none yet — add yours
MAY 2007

J.C. Penney Gets The Net

Its quiet mastery of e-biz has helped turn the department store around

BusinessWeek, May 7, 2007 — Which brick-and-mortar retailer attracts the most shoppers to its Internet store? The answer may surprise you: J.C. Penney Corp. (JCP ), the century-old, moderate-priced department store chain so troubled six years ago that many were predicting its imminent demise.

Comments: none yet — add yours
MAY 2007

P&G Primes its Pinpoint Marketing

Elva Lewis Pulls Back the Curtain to Reveal How She Plans to Build 60 Million Relationships

Advertising Age, May 7, 2007 — Can the makers of Tide, Pampers and Crest be something other than the villainous intervener between you and your episode of "Desperate Housewives"? Can it be a source of useful, accurate information you freely search out from time to time, or even a beneficent force that you actually have — gasp — a continuing relationship with? It seems curious that a company such as Procter & Gamble, which grew into the world's largest package-goods marketer by shocking and awing American moms with bulky payloads of heavily tested ads, is even worrying about this stuff

Comments: none yet — add yours
MAY 2007

Second Life Gains Traction in Europe

MediaPost Publications, May 7, 2007 — ACCORDING TO A NEW COMSCORE analysis, Second Life's base of active residents grew by 46% to 1.3 million in the first quarter of 07. So even as brands grapple with how best or whether to use it, the virtual world's popularity is increasing--especially in Europe.

Comments: none yet — add yours
MAY 2007

The handbag effect

Why companies are reaching out to talent from the fashion industry

Financial Times, May 7, 2007 — Afew years ago Floriane de Saint Pierre, a Paris-based headhunter specialising in luxury and fashion, began to notice something strange. Some unlikely companies were coming to her in search of candidates to fill the position of creative director - the person in charge of image for a brand, from product design through to marketing, store visuals and so on.

Category: Brand Strategy
Tag: Design
Comments: none yet — add yours
MAY 2007