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Wall Street Journal, December 28, 2006 — You didn't publically tell a botched joke about our troops in Iraq. You didn't drive drunk and then make anti-Semitic remarks to the police. You didn't come up with a scheme to put OJ Simpson on national TV to chat about murder techniques.
BusinessWeek, December 27, 2006 — It used to be that few people would admit to buying generic. You remember, those almost comically minimalist packages of food, starkly decorated with text indicating the contents—"Spaghetti" or "Frozen Peas"—produced and sold by grocery-store chains
TippingSprung, December 21, 2006 — Results from TippingSprung’s third annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most effective, which have potential to dilute the brand, and what makes some brands more extendible than others. Major trends in brand extensions were also uncovered.
Brandweek, December 21, 2006 — They turned on their cameras, plopped Mentos into bottles of Diet Coke, and swamped YouTube with videos of erupting fountains worthy of the Bellagio Hotel.
Advertising Age, December 18, 2006 — Top 10 follies of the year
Brand Strategy, December 18, 2006 — Technology is driving major changes in consumer behaviour but nowhere is this making a greater impact than among the first 'digital generation' - those now aged between 16-24 years old. As this group's use of media evolves, we must address how teenage behaviour will change the rules of marketing engagement
BusinessWeek, December 18, 2006 — The year 2006 may well be remembered as the annus mirabilis of free work. Whether it comes from open-source developers, obsessive fans, angry customers, or lonely Web addicts looking to burnish their egos with a little attention online
Advertising Age, December 18, 2006 — Top 10 Trends for 2007
New York Times, December 17, 2006 — FOR many, many decades, successful branding — one of the corporate world's holy grails — involved a clear set of rules.
New York Times, December 17, 2006 — About two years ago, the office-supply chain Staples began a new advertising campaign. According to Shira Goodman, Staples' top marketing executive, the chain decided to peddle the perception that it's a particularly easy place to shop. ''All of our ad gurus got together and said, 'How do we make this amorphous concept of ''easy'' very tangible, so our consumers can really hang on to it?'
Financial Times, December 15, 2006 — Reuben Steiger's far-flung design team sounds like a Fantastic Four of superheroes able to reshape their world in the blink of an eye.
Advertising Age, December 14, 2006 — By now it's something every marketer knows: That smaller — albeit powerful — group of brand fans can have an exponentially greater influence.
Advertising Age, December 14, 2006 — As more of the U.S. population moves online, B-to-B industries that previously thought they were immune to the migration have had to begin figuring out their web strategies.
Inside 1to1, December 14, 2006 — Moms will spend $1.7 trillion in 2007 on everything from fast food to shampoo, and companies are finding creative ways to execute campaigns that curry their influence, purchase power, and attention. These are not the stereotypical bored, free-spending "soccer moms" that politicians have been courting for years.
Wall Street Journal, December 12, 2006 — The Haas School of Business at the University of California, Berkeley, has long taught about the power and importance of branding.
Advertising Age, December 11, 2006 — Here come the number crunchers. Sue Decker's ascension last week to run Yahoo's ad-sales operation is the latest sign of a major shift in the way media companies are reacting to fierce market pressures.
BtoB Magazine, December 11, 2006 — Marketing will get a big boost in 2007 as b-to-b marketers increase overall budgets, shift more dollars to online and try out new technologies, according to BtoB's "2007 Marketing Priorities and Plans" survey.
FORTUNE, December 11, 2006 — Star chief executives A.G. Lafley and Jeffrey Immelt, in a rare New York City public appearance, talked about everything from pleasing investors and the holy grail of R&D to paying the price for Enron and other corporate wrongdoers.
BusinessWeek, December 11, 2006 — A panel of outside experts is helping the electronics giant reinvent itself
New York Times, December 11, 2006 — Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens.
Marketing Week, December 7, 2006 — Social and environmental issues are still less important to most companies than financial results, despite consumer trends, but marketing departments are being seen as an increasingly vital asset
USA Today, December 6, 2006 — Few entrepreneurs have truly disrupted a single industry. Niklas Zennstrom has done it to two — and he has his sights on a third.
Forbes, December 5, 2006 — Ah, to make it big in America. So far it's been nearly impossible for British supermarkets like J Sainsbury and Marks & Spencer to set up shop in the U.S., but Tesco, the U.K.'s biggest retailer, wants to buck that trend.
New York Times, December 4, 2006 — If you want a glimpse of the future of advertising, you can hire a consultant — or you can travel to Britain.
BusinessWeek, December 4, 2006 — At 3:32 p.m. on Oct. 19 an e-mail flashed across the screens of the 230 Microsoft employees working slavishly to bring the Zune music player to market. The sender was their brash team leader, J Allard, 37. The message included a link to an old video of Steve Jobs on YouTube, mocking Microsoft's creativity. "The only problem with Microsoft is that they have no taste," the Apple Computer boss says. "They have absolutely no taste."
McKinsey Quarterly, December 1, 2006 — With announced merger activity approaching $4 trillion globally in the first 11 months of 2006, the year had already surpassed the record levels set in 2000.
The Advertiser, December 1, 2006 — Emerging markets are the new black. From the "Big Four" of Brazil, Russia, India, and China to the rest of the world, marketers are placing increasingly bigger bets on developing markets - and finally seeing positive returns
