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Advertising Age, September 27, 2006 — TV watching, moviegoing and music listening all took a backseat to the internet for Americans under 25 this year. So it's no surprise the viral video has made such a strong impact on the ad industry in recent months
Wall Street Journal, September 27, 2006 — Just how many shoppers saw that promotional display in Aisle 9? To get a better idea, marketers may soon be beaming infrared rays down the supermarket aisle.
Advertising Age, September 26, 2006 — Yahoo, OMD: Children, Females Have More Decision-Making Power
Marketing Daily, September 26, 2006 — VERIZON COMMUNICATIONS WILL LAUNCH A blog by the end of the year to create a no-holds barred "all issues on the table" dialogue with consumers--and will support it with a round-the-clock response team.
FORTUNE, September 25, 2006 — Every so often a hideous shoe becomes a phenomenon. But fashionistas can take heart: It'll probably end in tears.
BusinessWeek, September 25, 2006 — A Japanese paper fan unfolds across a television screen, mysteriously hiding the white-painted face of a woman. When it folds up, the face reappears, this time with theatrical green eye shadow. Fade to black beneath the slogan: Find color in confidence. L'Oréal Paris. It's a flashy, high-concept ad that resonates with the consumer. It was created by a consumer.
Advertising Age, September 24, 2006 — Golf Superstar May Be History's Most Effective Product Spokesperson; For Nike Golf, Tiger Woods has become the $650 million man…
Marketing Week, September 22, 2006 — Keeping abreast of social and technological trends through successful product innovation isn't easy for iconic brands, which tend to have embedded cultural systems that defy change, as Coke is finding to its cost. But without such progress, they risk being cast adrift
New York Times, September 22, 2006 — Expanding the brand's frame-of-reference beyond just text advertising
Knowledge@Wharton, September 20, 2006 — The Downside of Expanding Hot Social Networking Sites
Financial Times, September 20, 2006 — ITV has commissioned a study to prove that television campaigns can still pay for brands, writes Emiko Terazono
Forbes, September 20, 2006 —
New York Times, September 19, 2006 — FKF Applied Research
Wall Street Journal, September 19, 2006 —
New York Times, September 19, 2006 — A shopper entered the OfficeMax store in Macedonia, Ohio, and paused briefly to pick up a canvas shopping bag from a rack near the front door. Ann Marshall, an artist who has a part-time job as a sort of anthropologist of shopping, noted that on her clipboard.
New York Times, September 19, 2006 — How the Nickolodean brand is expanding
FORTUNE, September 18, 2006 — Ten companies that boosted their fortunes by cutting down on hype and connecting with customers
New York Times, September 18, 2006 —
FORTUNE, September 18, 2006 — The computer giant's current woes have been overhyped. But it still needs to figure out how to build a brand that customers can love.
Brandweek, September 18, 2006 — Coffee chain burns itself with short-sighted e-mail promotion
BusinessWeek, September 18, 2006 — Safeway wanted a fresher, healthier image. The first step was to become fresher and healthier
BusinessWeek, September 18, 2006 — The video-sharing Web site is a runaway success — everywhere but on the bottom line
Advertising Age, September 17, 2006 — A Hard Look at a Light Beer's Marketing Strategy
Wall Street Journal, September 14, 2006 — When It Comes to Ads Aimed at Investors, How Do You Put a Face on the Faceless
New York Times, September 13, 2006 — FORD has had some black eyes lately — a $254 million second-quarter loss, slumping sport utility sales, a 20 percent production cutback-- but positive consumer receptions to its Fusion sedan and Mustang sporty car have helped ease the pain
Advertising Age, September 12, 2006 — Several Longtime Executives Exit as Company Names Its First CMO
Advertising Age, September 11, 2006 — So you still don't want to read a New Republic feature on your cellphone — but mobile technology isn't going anywhere but forward, so magazine publishers are still pushing ahead with efforts to make the most of it.
BusinessWeek, September 11, 2006 — Companies hoping to attract young customers are building whole marketing campaigns around social network sites such as Facebook and MySpace
BusinessWeek, September 11, 2006 — Marketers get lots of bang for the buck when gimmicks catch fire online
Wall Street Journal, September 11, 2006 —
Wall Street Journal, September 7, 2006 — World's Largest Retailer Will Target Six Groups in US; Changing Product Mix
Wall Street Journal, September 6, 2006 — How Cisco is attempting to reposition its corporate brand
New York Times, September 6, 2006 — IF Anheuser-Busch has its way, it may not be long before consumers start insisting ''I want my BTV.'' That's ''BTV'' as in Bud TV, an online entertainment network that Anheuser-Busch, the nation's biggest brewer, is preparing to introduce the day after Super Bowl XLI is played in early February. The network, which will be on a Web site that will have the bud.tv address, accelerates a push by Anheuser-Busch into the business of providing program content.
BusinessWeek, September 4, 2006 — Marketers have been missing half the male population. They're finally paying attention
BusinessWeek, September 4, 2006 — Why Bob D'Loren is stitching together a patchwork of consumer trademarks
MarketingVox, September 1, 2006 — Online video will grow faster than any other form of internet advertising, according to a new report released by eMarketer.