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Archive for September 2006

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SEP 2006

All Eyes on Viral Video (at Least With the Under-25 Set)

Advertising Week Session Dissects the Burgeoning Ad Trend

Advertising Age, September 27, 2006 — TV watching, moviegoing and music listening all took a backseat to the internet for Americans under 25 this year. So it's no surprise the viral video has made such a strong impact on the ad industry in recent months

Category: Marketing
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SEP 2006

Scanners Check Out Who's Browsing

Marketers, Retailers Test Sensors to Weigh Reach of In-Store Promotions

Wall Street Journal, September 27, 2006 — Just how many shoppers saw that promotional display in Aisle 9? To get a better idea, marketers may soon be beaming infrared rays down the supermarket aisle.

Category: Marketing
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SEP 2006

Modern Families Present Targeting Challenge to Marketers

Advertising Age, September 26, 2006 — Yahoo, OMD: Children, Females Have More Decision-Making Power

Category: Marketing
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SEP 2006

Verizon Plans No-Holds-Barred Blog To Engage Consumers

Marketing Daily, September 26, 2006 — VERIZON COMMUNICATIONS WILL LAUNCH A blog by the end of the year to create a no-holds barred "all issues on the table" dialogue with consumers--and will support it with a round-the-clock response team.

Category: Marketing
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SEP 2006

Crocophiles

FORTUNE, September 25, 2006 — Every so often a hideous shoe becomes a phenomenon. But fashionistas can take heart: It'll probably end in tears.

Category: Brand
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SEP 2006

Crowdsourcing

Milk the masses for inspiration

BusinessWeek, September 25, 2006 — A Japanese paper fan unfolds across a television screen, mysteriously hiding the white-painted face of a woman. When it folds up, the face reappears, this time with theatrical green eye shadow. Fade to black beneath the slogan: Find color in confidence. L'Oréal Paris. It's a flashy, high-concept ad that resonates with the consumer. It was created by a consumer.

Categories: Marketing, Innovation
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SEP 2006

Dream Endorser: Tiger Woods as a Giant Marketing ROI tool

Advertising Age, September 24, 2006 — Golf Superstar May Be History's Most Effective Product Spokesperson; For Nike Golf, Tiger Woods has become the $650 million man…

Category: Marketing
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SEP 2006

Brand Innovation: Change isn't All Plain Sailing

Marketing Week, September 22, 2006 — Keeping abreast of social and technological trends through successful product innovation isn't easy for iconic brands, which tend to have embedded cultural systems that defy change, as Coke is finding to its cost. But without such progress, they risk being cast adrift

Category: Marketing
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SEP 2006

Marketing on Google: It's Not Just Text Anymore

New York Times, September 22, 2006 — Expanding the brand's frame-of-reference beyond just text advertising

Category: Brand
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SEP 2006

Losing Their Cool:

Knowledge@Wharton, September 20, 2006 — The Downside of Expanding Hot Social Networking Sites

Categories: Business, Marketing
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SEP 2006

TVs fight for 30 seconds of ad fame

Financial Times, September 20, 2006 — ITV has commissioned a study to prove that television campaigns can still pay for brands, writes Emiko Terazono

Category: Marketing
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SEP 2006

Web Video Takes Off, Ads Trail

Forbes, September 20, 2006 —

Category: Marketing
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SEP 2006

a third to a half of commercials do not generate any brain reaction at all

New York Times, September 19, 2006 — FKF Applied Research

Category: Design
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SEP 2006

Disney Courts 'Tweens With Video Music Player

Wall Street Journal, September 19, 2006 —

Category: Brand
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SEP 2006

Enlisting Science's Lessons to Entice More Shoppers to Spend More

New York Times, September 19, 2006 — A shopper entered the OfficeMax store in Macedonia, Ohio, and paused briefly to pick up a canvas shopping bag from a rack near the front door. Ann Marshall, an artist who has a part-time job as a sort of anthropologist of shopping, noted that on her clipboard.

Category: Design
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SEP 2006

Nickelodeon Web Site Is Seeking Loyalty of a Parent Generation

New York Times, September 19, 2006 — How the Nickolodean brand is expanding

Category: Brand
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SEP 2006

Breakaway Brands 

FORTUNE, September 18, 2006 — Ten companies that boosted their fortunes by cutting down on hype and connecting with customers 

Category: Brand
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SEP 2006

Broadway Weighs Plan to Reward Frequent Theatergoers

New York Times, September 18, 2006 —

Category: Marketing
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SEP 2006

Dell in the Penalty Box

FORTUNE, September 18, 2006 — The computer giant's current woes have been overhyped. But it still needs to figure out how to build a brand that customers can love.

Category: Brand
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SEP 2006

Lessons Learned from Starbucks' Coupon Snafu

Brandweek, September 18, 2006 — Coffee chain burns itself with short-sighted e-mail promotion

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SEP 2006

Put Your Money Where Your Mouth Is

BusinessWeek, September 18, 2006 — Safeway wanted a fresher, healthier image. The first step was to become fresher and healthier

Category: Design
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SEP 2006

YouTube: Waiting For The Payoff

BusinessWeek, September 18, 2006 — The video-sharing Web site is a runaway success — everywhere but on the bottom line

Category: Marketing
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SEP 2006

How Heineken Dropped the Ball With Amstel

Advertising Age, September 17, 2006 — A Hard Look at a Light Beer's Marketing Strategy

Category: Brand
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SEP 2006

Conglomerates Conundrum

Wall Street Journal, September 14, 2006 — When It Comes to Ads Aimed at Investors, How Do You Put a Face on the Faceless

Category: Brand
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SEP 2006

My Toenails Match My Hood Scoop

New York Times, September 13, 2006 — FORD has had some black eyes lately — a $254 million second-quarter loss, slumping sport utility sales, a 20 percent production cutback-- but positive consumer receptions to its Fusion sedan and Mustang sporty car have helped ease the pain

Category: Brand
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SEP 2006

Kraft Undergoes Major Marketing Shakeup

Advertising Age, September 12, 2006 — Several Longtime Executives Exit as Company Names Its First CMO

Category: Marketing
Tags: Kraft, CMO, Growth
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SEP 2006

Hachette Gets Mobile

Four Titles Launch Ad-Supported Websites for Cellphones

Advertising Age, September 11, 2006 — So you still don't want to read a New Republic feature on your cellphone — but mobile technology isn't going anywhere but forward, so magazine publishers are still pushing ahead with efforts to make the most of it.

Category: Marketing
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SEP 2006

Marketing to Kids Where They Live

BusinessWeek, September 11, 2006 — Companies hoping to attract young customers are building whole marketing campaigns around social network sites such as Facebook and MySpace

Category: Marketing
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SEP 2006

Street Stunts On The Digital Highway

BusinessWeek, September 11, 2006 — Marketers get lots of bang for the buck when gimmicks catch fire online

Category: Marketing
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SEP 2006

The Immelt Era, Five Years Old Transforms GE

Wall Street Journal, September 11, 2006 —

Category: Marketing
Tags: GE, CMO, Growth
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SEP 2006

To Boost Sales, Wal-Mart Drops One-Size-Fits-All Approach

Wall Street Journal, September 7, 2006 — World's Largest Retailer Will Target Six Groups in US; Changing Product Mix

Category: Design
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SEP 2006

Expanding Into Consumer Electronics, Cisco Aims to Jazz Up its Stodgy Image

Wall Street Journal, September 6, 2006 — How Cisco is attempting to reposition its corporate brand

Category: Brand
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SEP 2006

This Web TV Is for You, Especially if You're a Male Aged 21 to 34

New York Times, September 6, 2006 — IF Anheuser-Busch has its way, it may not be long before consumers start insisting ''I want my BTV.'' That's ''BTV'' as in Bud TV, an online entertainment network that Anheuser-Busch, the nation's biggest brewer, is preparing to introduce the day after Super Bowl XLI is played in early February. The network, which will be on a Web site that will have the bud.tv address, accelerates a push by Anheuser-Busch into the business of providing program content.

Category: Marketing
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SEP 2006

Secrets Of The Male Shopper

BusinessWeek, September 4, 2006 — Marketers have been missing half the male population. They're finally paying attention

Category: Marketing
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SEP 2006

Taking Brands To The Bank

BusinessWeek, September 4, 2006 — Why Bob D'Loren is stitching together a patchwork of consumer trademarks

Category: Brand
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SEP 2006

eMarketer: Online, Video Ads Fastest-Growing

MarketingVox, September 1, 2006 — Online video will grow faster than any other form of internet advertising, according to a new report released by eMarketer.

Category: Marketing
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