Counting Every Last Eyeball

BusinessWeek, July 31, 2006 — Neilson's new way of measuring TV ads

Emerging Giants

BusinessWeek, July 31, 2006 — How multinational companies are eclipsing household brand names in US market

HP Takes a New Tack: Being Cool

New York Times, July 25, 2006 — HP's Viral Marketing Campaign for World Cup

In Race With Google

New York Times, July 24, 2006 — Google's role in inventing new ideas — is yahoo a fast follower

Are Brands on Corporate Agenda†

Brand Strategy, July 17, 2006 — Has the role of brand really begun to be understood by C-level managers

For CBS' fall lineup, check inside your refridgerator

New York Times, July 17, 2006 — CBS is advertising on eggs: new ways to reach customers

For Now, Focus is more on Innovation than on Budget Cuts†

Wall Street Journal, July 17, 2006 — Managers are focused more on new creative technologies to save money

Home Depot Retooling Image with Home Décor

Chicago Tribune, July 16, 2006 — Home Depot is trying to soften its image and appeal more to affluent female shoppers

Mr. Peanut, You're Perfect, Now Change

New York Times, July 11, 2006 — Brand Mascots increasing role for brand

Storytelling, Escape the Price Wars†

Advertising Age, July 11, 2006 — Story behind brand enables the brand to differentiate on something besides price

Tearing up the Jack Welsh Playbook

FORTUNE, July 11, 2006 — Today's CEO's are playing by new rules

Client Satisfaction Tools Take Root†

Wall Street Journal, July 10, 2006 — Companies implementing changes based on Client Satis tools

How Failure Breeds Success

BusinessWeek, July 10, 2006 — Brands must take risks in order to continue to grow

Guarding the Brand†

Report from Economist Intelligence Unit

Economist, July 1, 2006 — Brand matters. In a global economy, with fiercely competitive firms rapidly commoditizing

products, strong brands help companies to stand out from the crowd and differentiate themselves on a basis other than cost.