ESPN wants to be Myspace for Fans†

Advertising Age, June 29, 2006 — ESPN will create an enhanced online community for sports fans

Selling TVs Like Tupperware†

Wall Street Journal, June 29, 2006 — AT&T is hosting TV Parties to sell Internet TV

Finding New Opportunities to Market "Lost" and other TV Shows

Knowledge@Wharton, June 28, 2006 — Using New Media to create buzz around television shows

JC Penney, Red Bull, Estee Lauder Play the Numbers Game

Inside 1to1, June 26, 2006 — With sales revenue gains measured in the single digits for most companies, consumer packaged goods is truly an industry where customers are scarce and valuable resources. However, companies on both the supply and retail side are using business intelligence at more aggressive levels than ever before.

Listen to This: Google Lets Laptops hear your TV†

Advertising Age, June 26, 2006 — Laptops will now be able to create instant communities around what consumers are watching on TV

Mixed bag of revenue growth in 2005

Honomichl 50

Marketing News, June 15, 2006 — The U.S.-based commercial marketing/advertising/public opinion research industry enjoyed revenue growth in 2005, but that rate fell far short of the boom year of 2004.

Science of Desire

As more companies refocus squarely on the consumer, ethnography and its proponents have become star players

BusinessWeek, June 5, 2006 — The satellite-radio war can't be won by Howard Stern alone

Kraft Looks Outside the Box for Inspiration†

Hungry for new ideas, Kraft Foods Inc. is turning to a new source of inspiration: its customers.

Wall Street Journal, June 2, 2006 — The nation's largest food company is launching a program to weigh unsolicited ideas from customers and others. The move represents a departure from past practice, said Mary Kay Haben, senior vice president at the company.

2006 Media Comparisons Study

KnowThis, June 1, 2006 — The Media Comparisons Study, commissioned by the Television Bureau of Advertising, has been the “go to” source for multi-media comparisons since the 1970s.