New, Groundbreaking Study Demystifies Why Americans Tend to 'Try and Buy'

Mass Connections Continues to Empower Retail Industry With Follow-up Book on Impulse Shoppers

Associated Press, May 31, 2006 — Ever walked out of a store and wondered how you ended up buying some of the items in your bag?

Cutting Sony, a Corporate Octopus, Back to a Rational Size 

New York Times, May 29, 2006 — Sony is definitely a name you can trust

I sold it through the grapevine

Not even small talk is sacred anymore. P&G has enlisted a stealth army of 600,000 moms who chat up its products

BusinessWeek, May 29, 2006 — Not even small talk is sacred anymore. P&G has enlisted a stealth army of 600,000 moms who chat up its products

User-generated - cheap, but is it safe to let go..?

Marketing Week, May 26, 2006 — Ceding control of the creative concept to web users is a dangerous move, as one major US advertiser has found to its cost, writes Dominic Dudley

Brand Migration -What's in a name?

Marketing Week, May 25, 2006 — Several brand migrations are planned for this year, but rechristening a product is a complicated and expensive process that goes far beyond a simple name change - owners must avoid the many pitfalls and ensure that the brand really does benefit from the migration.

More than Squeaking by†

Wall Street Journal, May 23, 2006 — WD-40 CEO Garry Ridge Repackages a Core Product; 'No Mess' Pen, 'Big Blast' Can

Crasiest Ad Guys in America

Inside Crispin Porter + Bogusky's wacky, ambitious plan to rekindle our love affair with Volkswagen

BusinessWeek, May 22, 2006 — Creating Buzz w/ polarizing name

Clues to Hidden Gold Bullion Embedded in Ads on CBS†

Advertising Age, May 19, 2006 — Mark Burnett 'Gold Rush' Contest Pioneers New TiVo-Proof Strategies

Apple, A Success at Stores, Bets big on Fifth

New York Times, May 17, 2006 —

TV and the Web†

How the Internet is affecting what -- and how -- we watch

Wall Street Journal, May 15, 2006 — Earlier this year, Toyota Motor Corp. got some startling news. Walt Disney Co., which produces "Desperate Housewives," was planning to make the show available online free

CMOs Inspire More Lip Service Than Real Love in The C-Suite -†

EXCLUSIVE: Survey Finds CEOs Falling Short in Working with Marketing

Advertising Age, May 8, 2006 — While some 85% of respondents said it was either "extremely critical" (39%) or "very critical" (46%) for CEOs to communicate with marketing, only slightly more than half found that happening in practice

Consumer-Generated Media†

Brand Strategy, May 8, 2006 — Get your customers involved

Self-heating lattes bring out lawyers

San Francisco Chronicle, May 2, 2006 — An effort to sell self-heating latte under the Wolfgang Puck name is generating another kind of heat, in a dispute that seems headed for court. Early in 2005, the celebrity chef licensed his name to WP Beverage Partners for use on 10-ounce cans of latte that heat themselves.