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Archive for April 2006

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APR 2006

Hooked on a Feeling

New York Times, April 27, 2006 — Clothing Brands from the 70s are back

Category: Marketing
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APR 2006

Good money for great ideas

Financial Times, April 25, 2006 — Advertising agencies are constantly looking for new ways to get paid. BBH may have one answer, writes

Category: Marketing
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APR 2006

How Sara Lee Spun White Grain into Gold

Wall Street Journal, April 25, 2006 — Can a bread be white and whole grain at the same time? That's the question Sara Lee Corp. asked when it set out to halt a 30-year slide in sales of white bread.

Category: Innovation
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APR 2006

Raising the Bar at Samsung

New York Times, April 25, 2006 — So why is Kim Byung Cheol, a senior executive at Samsung, so anxious about his company's future? Because, Mr. Kim and others fret, Samsung still has not mastered one crucial factor: originality.

Categories: Brand, Innovation
Tag: Samsung
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APR 2006

Why Marketers Need to Take Search Seriously

Advertising Age, April 23, 2006 —

Category: Marketing
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APR 2006

Companies in Crossfire

BusinessWeek, April 17, 2006 — Their product choices are driven not by low price or customer service, but by politics.

Category: Marketing
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APR 2006

Bedside Manner, An Insurer Tries A New Strategy: Listen to Patients

Humana Uses Market Research To Reel In Consumers, As Employers Cut Back Facing Off Against Bigger Rivals

Wall Street Journal, April 10, 2006 — Humana Uses Market Research To Reel In Consumers, As Employers Cut Back Facing Off Against Bigger Rivals

Category: Marketing
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APR 2006

Global Trends to Watch

Brand Strategy, April 10, 2006 — They may have started out as small-scale stunts, but some more unusual marketing techniques are catching the eye of mainstream advertisers.

Category: Marketing
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APR 2006

A new name in skin care

Wall Street Journal, April 5, 2006 — The clear pitch to consumers is that the products' performance is backed by science, not merely beauty hype

Category: Marketing
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APR 2006

Persona Rooms: What, Why, and How

Forrester, April 5, 2006 — Design personas help companies create a shared understanding of the most important attributes and goals of their most important users, enabling more focused effective design interfaces like websites and phone systems. Persona rooms recreate the living spaces of personas, providing a new, highly accessible level of insight for all stakeholders on the design team.

Categories: Innovation, Design
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