Hooked on a Feeling

New York Times, April 27, 2006 — Clothing Brands from the 70s are back

Good money for great ideas†

Financial Times, April 25, 2006 — Advertising agencies are constantly looking for new ways to get paid. BBH may have one answer, writes

How Sara Lee Spun White Grain into Gold†

Wall Street Journal, April 25, 2006 — Can a bread be white and whole grain at the same time? That's the question Sara Lee Corp. asked when it set out to halt a 30-year slide in sales of white bread.

Raising the Bar at Samsung

New York Times, April 25, 2006 — So why is Kim Byung Cheol, a senior executive at Samsung, so anxious about his company's future? Because, Mr. Kim and others fret, Samsung still has not mastered one crucial factor: originality.

Why Marketers Need to Take Search Seriously†

Advertising Age, April 23, 2006 —

Companies in Crossfire

BusinessWeek, April 17, 2006 — Their product choices are driven not by low price or customer service, but by politics.

Bedside Manner, An Insurer Tries A New Strategy: Listen to Patients†

Humana Uses Market Research To Reel In Consumers, As Employers Cut Back Facing Off Against Bigger Rivals

Wall Street Journal, April 10, 2006 — Humana Uses Market Research To Reel In Consumers, As Employers Cut Back Facing Off Against Bigger Rivals

Global Trends to Watch†

Brand Strategy, April 10, 2006 — They may have started out as small-scale stunts, but some more unusual marketing techniques are catching the eye of mainstream advertisers.

A new name in skin care†

Wall Street Journal, April 5, 2006 — The clear pitch to consumers is that the products' performance is backed by science, not merely beauty hype

Persona Rooms: What, Why, and How†

Forrester, April 5, 2006 — Design personas help companies create a shared understanding of the most important attributes and goals of their most important users, enabling more focused effective design interfaces like websites and phone systems. Persona rooms recreate the living spaces of personas, providing a new, highly accessible level of insight for all stakeholders on the design team.