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Archive for March 2006

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MAR 2006

Speed Demons

BusinessWeek, March 27, 2006 — How smart companies are creating new products — and whole new businesses — almost overnight

Category: Marketing
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MAR 2006

Wiser about the Web

BusinessWeek, March 27, 2006 — As companies get savvier about where to place ads, there’s a flight to quality

Category: Marketing
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MAR 2006

Branding success calls for more than quick-fix pricing philosophy

Marketing Week, March 23, 2006 — Supermarket price promotions are used in various ways to build brands, but, as Sainsbury's has found to its cost, return on investment can take a long time

Category: Marketing
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MAR 2006

L'Oreal Like Oil and Water

Marketing Week, March 23, 2006 — L'Oreal is acquiring The Body Shop for about #650m

Category: Marketing
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MAR 2006

Managing Uncertainty

Financial Times, March 23, 2006 — Far too many products fail because they do not excite customers or reach the sales and market-share goals set by the companies that developed them.

Category: Marketing
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MAR 2006

thirty years in hog heaven

BusinessWeek, March 21, 2006 — Harley-Davidson's outgoing CEO reflects on how the brand and motorcycling's image have evolved and the need to keep "a little bit of the edge"

Category: Brand
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MAR 2006

Vuitton unpacks its clothes

Financial Times, March 21, 2006 — LUXURY BRANDING: A new 'ready-to-wear' space at London's Harrods breaks one of the brand's cherished commandments

Category: Marketing
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MAR 2006

Branding that speaks to the eye

BusinessWeek, March 16, 2006 — For Whirlpool, it helped to speed up new product development and bring about futuristic user-friendly innovations

Category: Innovation
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MAR 2006

Through the looking glass

Marketing Week, March 16, 2006 — New media allows brands to engage directly with consumers, but the same technology can offer market researchers a unique opportunity to find out what customers really think.

Category: Marketing
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MAR 2006

Going Off the Beaten Path For New Design Ideas

New York Times, March 12, 2006 —

Category: Design
Tags: Ideo, Research
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MAR 2006

Note to Telecoms: Rebrand or Die

BusinessWeek, March 9, 2006 — A discussion of the merger of AT&T and BellSouth and how the entire industry needs to rethink its strategies

Category: Brand
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MAR 2006

Case Study Hitachi

Brand Strategy, March 8, 2006 — Hitachi is a brand that touches most people's lives, whether at home or work, but it has been lacking in recognition. Maeve Hosea looks at how the Japanese giant is raising awareness

Category: Brand
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MAR 2006

Priceline 2.0

Brandweek, March 6, 2006 — Name a former high-flying dot-com that staved off extinction by reinventing its business model and is in the midst of a rebirth of its brand. There is perhaps no better answer to that question than Priceline.

Categories: Business, Brand
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MAR 2006

2005 New Product Pacesetters Executive Summary

Associated Press, March 1, 2006 — Now in its eleventh year, the IRI annual New Product Pacesetters report showcases the most successful new CPG brands. Given the industry’s low new product success rate (less than 25% meet the $7.5 million in year-ones sales required to become a New Product Pacesetter), the Pacesetter brands are truly exceptional. Pacesetter brands beat the odds.

Category: Marketing
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