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Advertising Age, February 21, 2006 — Troubled by the worsening reputation of drug companies that is ranked just above tobacco and oil manufacturers, pharmaceutical giant GlaxoSmithKline is out to win over a skeptical public — by turning its entire sales force into a PR machine.
Wall Street Journal, February 21, 2006 — Wal-Mart Stores Inc., known for its lean managerial ranks, is beefing up its marketing department as it seeks to jump-start sluggish sales by appealing to a broader customer base
Marketing Week, February 16, 2006 — Unilever chief Cescau is taking his axe to top UK food brand Birds Eye as part of his purge on poor performers and promise to boost sales and market share. Worth £50m in profits, the frozen food brand's sale is a powerful sign that no business will escape his scrutiny.
Financial Times, February 13, 2006 — Consumers who like their coffee rich and mobile phones cheap are getting hooked on Tchibo. Germany's largest coffee shop chain has emerged as one of the country's top addresses for pre-pay mobile phone services.
Financial Times, February 9, 2006 — By the time winter starts to arrive again across China this year, diners at the roughly 800 McDonald's restaurants open in the country by then will notice something different on the menu: rice burgers.
Financial Times, February 8, 2006 —
New York Times, February 8, 2006 — FOR 20 years, Visa USA said its credit cards were ''everywhere you want to be.'' But the image of the cards is so fleeting in Visa's new campaign, its first attempt to refashion itself since 1986, that you will need to set your TiVo in slow motion to see them.
Wall Street Journal, February 1, 2006 — Everyone knows KFC, Pizza Hut and Taco Bell, but hardly anyone knows Yum Brands, their publicly traded parent company. To fix its identity problem, Yum is off to the races.