Home Business Brand Marketing Innovation Design  

Archive for January 2006

To view the latest BackPocket articles, visit the home page.


JAN 2006

Amex 'pulls' consumers to push its plastic

Financial Times, January 31, 2006 — Against that backdrop, the Irish rock star's idea about a credit card for the caring struck a commercial chord.

Category: Marketing
Comments: none yet — add yours
JAN 2006

Brands of Gold

Financial Times, January 28, 2006 — It all started with a decision to launch a lipgloss and a lipgloss only, recalls Emily Cohen, one of the three founders of beauty brand Pout.

Category: Marketing
Comments: none yet — add yours
JAN 2006

101 Dumbest Moments in Business

Business 2.0 Annual Roll Call Includes Companies Such as Google, Wal-Mart and JPMorgan Chase

Business 2.0, January 26, 2006 — Business 2.0's February issue features an annual roll call of the 101 Dumbest Moments in Business. This year's list even includes some brilliant companies: Google is on the list twice!

Categories:
Comments: none yet — add yours
JAN 2006

Forecourt Franchises: Life Beyond Petrol

Marketing Week, January 26, 2006 — Marks & Spencer looks set to roll out its Simply Food offering at about 300 BP petrol stations across the UK

Category: Marketing
Comments: none yet — add yours
JAN 2006

Why Math Will Rock Your World

BusinessWeek, January 23, 2006 — The world is moving into a new age of numbers. Partnerships between mathematicians and computer scientists are bulling into whole new domains of business and imposing the efficiencies of math

Category: Marketing
Comments: none yet — add yours
JAN 2006

As airlines pull out of dive, united charts its own course

Wall Street Journal, January 13, 2006 — United is making an all-out effort to raise revenue by pampering its best business travelers — and keeping them on United whether they are flying to a meeting on the coast, or taking the family to Orlando.

Category: Marketing
Comments: none yet — add yours
JAN 2006

Starbucks Plans to Make Debut in Movie Business

Wall Street Journal, January 12, 2006 — Starbucks Corp., having conquered the coffee business and staked a claim in music, is setting its sights on Hollywood

Category: Brand
Comments: none yet — add yours
JAN 2006

Penney: Back in Fashion

BusinessWeek, January 9, 2006 — Penney is sharpening its understanding of its customers' needs and borrowing branding practices more familiar to a consumer-products maker like Procter & Gamble Co

Categories: Brand, Design
Comments: none yet — add yours