Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›

Archive for January 2006

To view the latest BackPocket articles, visit the home page.


JAN 2006

Amex 'pulls' consumers to push its plastic

Financial Times, January 31, 2006 — Against that backdrop, the Irish rock star's idea about a credit card for the caring struck a commercial chord.

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JAN 2006

Brands of Gold

Financial Times, January 28, 2006 — It all started with a decision to launch a lipgloss and a lipgloss only, recalls Emily Cohen, one of the three founders of beauty brand Pout.

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JAN 2006

101 Dumbest Moments in Business

Business 2.0 Annual Roll Call Includes Companies Such as Google, Wal-Mart and JPMorgan Chase

Business 2.0, January 26, 2006 — Business 2.0's February issue features an annual roll call of the 101 Dumbest Moments in Business. This year's list even includes some brilliant companies: Google is on the list twice!

Category: Brand Blunders
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JAN 2006

Forecourt Franchises: Life Beyond Petrol

Marketing Week, January 26, 2006 — Marks & Spencer looks set to roll out its Simply Food offering at about 300 BP petrol stations across the UK

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JAN 2006

Why Math Will Rock Your World

BusinessWeek, January 23, 2006 — The world is moving into a new age of numbers. Partnerships between mathematicians and computer scientists are bulling into whole new domains of business and imposing the efficiencies of math

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JAN 2006

As airlines pull out of dive, united charts its own course

Wall Street Journal, January 13, 2006 — United is making an all-out effort to raise revenue by pampering its best business travelers — and keeping them on United whether they are flying to a meeting on the coast, or taking the family to Orlando.

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JAN 2006

Starbucks Plans to Make Debut in Movie Business

Wall Street Journal, January 12, 2006 — Starbucks Corp., having conquered the coffee business and staked a claim in music, is setting its sights on Hollywood

Category: Brand Strategy
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JAN 2006

Penney: Back in Fashion

BusinessWeek, January 9, 2006 — Penney is sharpening its understanding of its customers' needs and borrowing branding practices more familiar to a consumer-products maker like Procter & Gamble Co

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