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Wall Street Journal, December 20, 2005 — Talk about an ideal audience for an advertiser: The target customers are strapped in — literally. They're paying attention. They're actually grateful for your presence. And they're a good demographic.
Wall Street Journal, December 20, 2005 — Customers are crying out for more and more innovation. Yet if you create too many offerings, costs spiral out of control; too few, and you miss out on profitable sales
BusinessWeek, December 20, 2005 — The good old days weren't as good as you thought. That's one more reason Coke's latest CEO needs a bold new formula
BusinessWeek, December 19, 2005 — It was a vintage year for innovative leadership, creative ideas, and terrific products
FORTUNE, December 12, 2005 —
BusinessWeek, December 12, 2005 — They live online. They buy online. They play online. Their power is growing
International Herald Tribune, December 11, 2005 — Thirty-six years after the original "Sesame Street" had its debut in the United States, Elmo has left his familiar neighborhood for a fresh wave of globalization, bound for countries that are discarding dubbed American versions for homegrown productions inhabited by characters with names like Nac, Khokha and Kami.
Advertising Age, December 5, 2005 — In just five years Real Simple has gone from a much-doubted startup to one of Time Inc.'s most profitable titles, but now it's attempting a bigger leap: from magazine to multifaceted brand and marketer of home products.
USA Today, December 5, 2005 — People are going gaga for their pets - especially dogs. The trend has helped double pet-industry sales in the past 10 years to $34 billion a year.
Yahoo! News, December 2, 2005 — Internet advertisers and marketing professionals have a message for television networks: get ready to change the way you work.
Harvard Business Review, December 1, 2005 — Ted Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later, marketers are still thinking in terms of products and ever-finer demographic segments. The structure of a market, as seen from customers' point of view, is very simple.
