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Archive for December 2005

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DEC 2005

Advertisers Find A Captive Audience: Travelers on Planes

Wall Street Journal, December 20, 2005 — Talk about an ideal audience for an advertiser: The target customers are strapped in — literally. They're paying attention. They're actually grateful for your presence. And they're a good demographic.

Category: Marketing
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DEC 2005

Finding Your Innovation Fulcrum

Wall Street Journal, December 20, 2005 — Customers are crying out for more and more innovation. Yet if you create too many offerings, costs spiral out of control; too few, and you miss out on profitable sales

Category: Innovation
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DEC 2005

Gone Flat

BusinessWeek, December 20, 2005 — The good old days weren't as good as you thought. That's one more reason Coke's latest CEO needs a bold new formula

Categories: Business, Marketing
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DEC 2005

Best of 2005

BusinessWeek, December 19, 2005 — It was a vintage year for innovative leadership, creative ideas, and terrific products

Categories: Brand, Innovation
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DEC 2005

Blogging for dollars

FORTUNE, December 12, 2005 —

Category: Marketing
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DEC 2005

MySpace Generation

BusinessWeek, December 12, 2005 — They live online. They buy online. They play online. Their power is growing

Category: Marketing
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DEC 2005

Sesame Street Goes Global: Let's All Count the Revenue

International Herald Tribune, December 11, 2005 — Thirty-six years after the original "Sesame Street" had its debut in the United States, Elmo has left his familiar neighborhood for a fresh wave of globalization, bound for countries that are discarding dubbed American versions for homegrown productions inhabited by characters with names like Nac, Khokha and Kami.

Category: Marketing
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DEC 2005

marketing a real simple lifestyle

Advertising Age, December 5, 2005 — In just five years Real Simple has gone from a much-doubted startup to one of Time Inc.'s most profitable titles, but now it's attempting a bigger leap: from magazine to multifaceted brand and marketer of home products.

Category: Marketing
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DEC 2005

petsmart thinks outside box: targeting pet parents

USA Today, December 5, 2005 — People are going gaga for their pets - especially dogs. The trend has helped double pet-industry sales in the past 10 years to $34 billion a year.

Category: Marketing
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DEC 2005

Internet growth pressures tv to change

Yahoo! News, December 2, 2005 — Internet advertisers and marketing professionals have a message for television networks: get ready to change the way you work.

Category: Marketing
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DEC 2005

Marketing Malpractice: The Cause and the Cure

Harvard Business Review, December 1, 2005 — Ted Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later, marketers are still thinking in terms of products and ever-finer demographic segments. The structure of a market, as seen from customers' point of view, is very simple.

Category: Marketing
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