Growing cachet of the store brand

New York Times, November 27, 2005 — LIKE many other American shoppers, Vicki Burroughs, a medical secretary in Jacksonville, Fla., knows that she can save money while she spends — for instance, by buying store-brand products at the supermarket.

attack of the blogs

Forbes, November 14, 2005 — They destroy brands and wreck lives. Is there any way to fight back?

Big Drug Makers See Sales Erode with their Image

New York Times, November 14, 2005 — The drug industry's image problems are beginning to hurt pharmaceutical companies where it matters most — at the bottom line.

Ikea: How the Swedish Retailer Became a Global Cult Brand

BusinessWeek, November 14, 2005 — Penguino is a citizen of Ikea World, a state of mind that revolves around contemporary design, low prices, wacky promotions, and an enthusiasm that few institutions in or out of business can muster.

Finding the Sweet Spot

Business 2.0, November 1, 2005 — By starting small but thinking big, sugar substitute Splenda pulled off one of the most successful consumer-product launches in history

new names for old companies

Business 2.0, November 1, 2005 — When, why, and how to change a company's most valuable asset.

Opposites attract

What do you do when consumers want something you don't have? Give it to them.

CMO Magazine, November 1, 2005 — A BMW is not for everybody. And not just because it's out of reach for some pocketbooks. To some, the car is a symbol of status, which is exactly why they wouldn't go anywhere near it.

Tech showcase stretches the imagination

Vendors tout leading-edge methods for connecting with consumers

CMO Magazine, November 1, 2005 — Marketing technology is getting cooler every day, as evidenced by these cutting-edge applications showcased during a recent "Innovation Day" at Cramer Inc.