Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
  • more factoids ›

Archive for September 2005

To view the latest BackPocket articles, visit the home page.


SEP 2005

American Express tries to find its place with a younger crowd

Wall Street Journal, September 22, 2005 — Fearing Slowdown, Executives Reward Urban Customers With Glam Drinks, Dancing Asking Interns What's Cool

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SEP 2005

Companies Tap Into Consumer Passion

Business 2.0, September 21, 2005 — Your best customers, as a collective, are probably better informed than you are. In the time it takes you to organize a meeting about a new product, they can devour enough information to develop a more sophisticated understanding of your products and competitors than you could possibly imagine

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SEP 2005

In a Shift, Marketers Beef Up Ad Spending Inside Stores

Wall Street Journal, September 21, 2005 — Funky Displays and Lighting, TV Spots in Wal-Mart; Unsettling Madison Avenue - Fake Doorknobs Pitch Diapers

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SEP 2005

Some brands can stand alone

Business 2.0, September 21, 2005 — More and more manufacturers are opening their own stores. Here's what allows some to thrive while others fail.

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SEP 2005

Orange rekindles emotional ties

Financial Times, September 20, 2005 — In a campaign that draws on past successes and slogans, the telecoms group hopes to strengthen its consumer relations

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SEP 2005

Lacoste Riposte

Time, September 18, 2005 — How the once flailing French brand regained its mojo in the U.S., even if Andy Roddick didn't

Category: Brand Strategy
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