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Wall Street Journal, September 22, 2005 — Fearing Slowdown, Executives Reward Urban Customers With Glam Drinks, Dancing Asking Interns What's Cool
Business 2.0, September 21, 2005 — Your best customers, as a collective, are probably better informed than you are. In the time it takes you to organize a meeting about a new product, they can devour enough information to develop a more sophisticated understanding of your products and competitors than you could possibly imagine
Wall Street Journal, September 21, 2005 — Funky Displays and Lighting, TV Spots in Wal-Mart; Unsettling Madison Avenue - Fake Doorknobs Pitch Diapers
Business 2.0, September 21, 2005 — More and more manufacturers are opening their own stores. Here's what allows some to thrive while others fail.
Financial Times, September 20, 2005 — In a campaign that draws on past successes and slogans, the telecoms group hopes to strengthen its consumer relations
Time, September 18, 2005 — How the once flailing French brand regained its mojo in the U.S., even if Andy Roddick didn't