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Wall Street Journal, August 30, 2005 — How does a musical-instrument conglomerate with $1.51 billion in sales, 152 company-named retail locations and a Nasdaq-listed stock "keep it real," as musicians say, at the local level?
Financial Times, August 29, 2005 — Cynics would say "chief marketing officer" is another case of title inflation. There can beonly one chief something officer, and the title's similarity with chief executive officer is a clear indication of status.
Business 2.0, August 25, 2005 — Surveys are tedious. Focus groups are fickle. That's why Intuit and GE use a radical new research technique to keep customers happy and revenue growing.
Wall Street Journal, August 16, 2005 — Method Claims to Identify Campaigns That Lift Sales; Sir Martin's 'Holy Grail'
New York Times, August 15, 2005 — At Employees Only, a trendy bar and restaurant in the West Village of Manhattan, the good-looking, stylishly attired bartenders do not serve Budweiser. Nor do they sling bottles of Miller, Amstel Light, Heineken or any of the usual well-known beers.
Financial Times, August 15, 2005 — CEOs are losing faith in a discipline once revered as the engine of growth. How can marketers respond, asks Nirmalya Kumar
Financial Times, August 8, 2005 — MANAGEMENT SAYINGS: While the bulk of your business may come from a small number of customers who place large orders, it would be folly to ignore the lower-spending majority, writes Morgen Witzel.
FORTUNE, August 8, 2005 — The fusion of TV and the Internet is coming. For marketers, this revolution can't arrive soon enough.
FORTUNE, August 8, 2005 — When they follow clients to the Net, something happens to agencies--they get more creative.
Financial Times, August 5, 2005 — Businesses that have survived extremely tough economic conditions at home have valuable lessons for western managers, says Donald Sull
FORTUNE, August 5, 2005 — Here's the scary part: Roehm rarely misses a chance to talk about how delighted she is with online advertising.
BusinessWeek, August 1, 2005 — BusinessWeek/Interbrand rank the companies that best built their images — and made them stick
Fast Company, August 1, 2005 — The only thing harder than developing a hot brand is turning around a once-popular one. We spoke to five brand stewards going through the process of breathing life into iconic names to see how they're doing it.
BusinessWeek, August 1, 2005 — Ask the 940 senior executives from around the world who said in a recent Boston Consulting Group Inc. survey that increasing top-line revenues through innovation has become essential to success in their industry
