Putting a value on marketing dollars†

Wall Street Journal, July 27, 2005 — Ad executives long have snickered at the old adage: Half of all advertising is wasted — but finding out which half is impossible.

Advertising of, by and for the people

Getting consumers to create ads saves a ton of money -- and builds buzz

BusinessWeek, July 25, 2005 — Instead of cajoling consumers into passively absorbing ads, the idea now is to get the public to create and participate in them

How Effective Is This Ad, in Real Numbers? Beats Me

New York Times, July 20, 2005 — Everyone complains about the inability to determine the return on investment from advertising spending, but no one seems satisfied with what is being done about it