To view the latest BackPocket articles, visit the home page.
Associated Press, June 24, 2005 — evelopers building a slice of suburbia in the piney woods here have partnered with tractor-builder John Deere in an unusual marketing deal they both hope will lead to improved sales.
Wall Street Journal, June 23, 2005 — Many marketers suspect there are probably some valuable insights contained in the Web logs produced by the estimated 12 million online diarists
Financial Times, June 17, 2005 — A CULTURE OF IMPROVEMENT: Forget about grand ideas; getting the basics right leads to success, writes Richard Tomkins.
Wall Street Journal, June 16, 2005 — On Saturday nights in southern China, many families watch 50-year-old footage of a foreigner named Walt Disney describing how he designed the "happiest place on Earth."
Financial Times, June 8, 2005 — INTRODUCTION: Simon London analyses the changing nature of innovation, as in-house genius gives way to an 'open source' approach.
Harvard Business Review, June 1, 2005 — Companies are understandably obsessed with measuring marketing performance. They want some "accountability," and all eyes are on the CMO to produce a return on investment
CMO Magazine, June 1, 2005 — To sustain its dominance in the digital era, Microsoft needed to work out the kinks in its marketing machine. Its approach might surprise you
