Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›

Archive for May 2005

To view the latest BackPocket articles, visit the home page.


MAY 2005

How the net is remaking the mall

To lure Web-savvy shoppers, retailers are turning to ``lifestyle centers''

BusinessWeek, May 9, 2005 — : Bricks-and-mortar retailing is furiously recasting itself to compete in the world of the Internet.

Categories: New Media Marketing, Customer Experience
Tag: Retail Design
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MAY 2005

Marketers Don't Want Ad Agencies as "Partners"†

Advertising Age, May 9, 2005 — But Many Big Agencies Still Don't Get it

Category: Marketing Strategy
Tag: Advertising
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MAY 2005

rodney dangerfield of the c-suite†

Advertising Age, May 2, 2005 — EXCLUSIVE: Job's clout rises, but execs still want to be CEO, not CMO

Category: Marketing Strategy
Tag: CMO
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MAY 2005

Controlling the conversation

Fast Company, May 1, 2005 — Many companies are starting to involve their customers in their marketing efforts - or are they?

Category: Marketing Strategy
Tag: Marketing Tactic
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MAY 2005

Outside the box, scion scores with younger customers

USA Today, May 1, 2005 — Bell is exactly the kind of young auto buyer that has turned Scion into one of the most closely watched experiments in the auto industry

Category: Marketing Strategy
Tags: Toyota, Youth Marketing
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