Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›

Archive for April 2005

To view the latest BackPocket articles, visit the home page.


APR 2005

Best Perfomers

BusinessWeek, April 3, 2005 —

Category: Brand Strategy
Tags: Apple, CVS
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APR 2005

Quest for Customer focus†

Harvard Business Review, April 1, 2005 — More and more CEOs are hoping a stronger customer focus will be the antidote to escalating commoditization pressures

Category: Customer Experience
Tags: Continental Airlines, Customer Targeting
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APR 2005

Selection Bias and the Perils of Benchmarking†

Harvard Business Review, April 1, 2005 — Managers learn by example. They-and the consultants they pay for advice-study the methods and tactics of successful companies in search of the magic formulas for business prosperity. What could make more sense?

Categories: Innovation, Marketing Strategy
Tag: Marketing Tactic
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