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Yahoo! News, January 31, 2005 — In the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year's top spot, but the surprise to many will be Al Jazeera's entry into the top five
New York Times, January 29, 2005 — Procter & Gamble has long been the 800-pound gorilla in household products. So will it be more formidable with the added muscle of Gillette?
New York Times, January 27, 2005 — IT was just past noon on a recent weekday at the Apple Store here, and the Genius Bar was buzzing.
New York Times, January 26, 2005 — For decades, Eastman Kodak thrived on a classic business model: sell lots of cameras at low prices to chalk up outsize profits on the inks, chemicals and papers used for making prints.
Wall Street Journal, January 25, 2005 — Marriott is Latest to Make Huge Bet on Better Bedding; A Pledge to Wash the Covers
St. Paul Pioneer Press, January 24, 2005 — Best Buy Co.'s latest attempt to attract more women is a test store that offers everything from massages and vitamins to MP3 players and defibrillators.
BusinessWeek, January 24, 2005 — It was hard to miss the ambitions of LG Electronics Inc. at the giant Consumer Electronics Show in Las Vegas in early January
FORTUNE, January 24, 2005 — The 89-year-old Rochester-based chain is that rare breed: a grocer beloved by its employees--and one that is also trouncing its competitors in a very tough industry. Here's how the company does it.
Wall Street Journal, January 18, 2005 —
Wall Street Journal, January 18, 2005 — While the effort is mainly intended to dazzle consumers, a chunk of the budget has been earmarked for an internal campaign to turn Masterfoods' 35,000 employees into better ambassadors for the brand, which the company says generates about $3 billion in annual global retail sales.
Brandchannel.com, January 17, 2005 — Any company with international intentions would be foolish to ignore the opportunities that China has to offer
Economist, January 13, 2005 — Samsung's success shows the value of brands even in a world of new digital gadgets
Wall Street Journal, January 11, 2005 — Ten years ago, BMW AG looked into the future and concluded its business was in danger of running out of gas
Wall Street Journal, January 11, 2005 — AS CHIEF marketing officers, Judy Verses of Verizon, Michael Linton of Best Buy and Andrea Ragnetti of Philips Electronics are responsible for promoting very different products. Yet they share many of the same challenges in a job that has become increasingly complex and risky.
FORTUNE, January 10, 2005 — Freewheeling bloggers can boost your product--or destroy it. Either way, they've become a force business can't afford to ignore
Wall Street Journal, January 5, 2005 — Consumer-Products Giant Labors to Slim Operations; Two Chairmen in Charge --- A Deodorant With 48 Formulas
Forbes, January 4, 2005 — Melanie Wells on Advertising and Marketing
Business 2.0, January 1, 2005 — With reams of research, a team of chefs, and technology that rivals Wal-Mart's, the legendary retailer is reinventing the concept of convenience.
Knowledge@Wharton, January 1, 2005 — As the notion of luxury changes, marketers of high-end products are wrestling with the challenge of maintaining brand exclusivity while reaping higher sales, according to executives who spoke on a panel titled, "The New Luxury: Balancing Volume vs. Elite" during Wharton's Marketing Conference.
Fast Company, January 1, 2005 — Do loyalty programs truly engender customer loyalty? Or do customers keep coming back for other reasons?
