About BackPocket
BackPocket helps keep marketers in the know by bringing together the latest thinking on brand and marketing issues. We know it's hard to wade through all the info that is out there, so our editors do the work for you: combing all manner of media to uncover interesting stories, ideas, and examples. And we make it easy to find what matters most to you, by organizing articles in relevant categories and enabling you to search by brand, topic, and more. We hope you find BackPocket interesting and informative, and that you'll share your comments with other readers as well as send your feedback to us.
BackPocket is brought to you by Prophet, a consultancy that helps senior marketers more effectively use brand and marketing to drive profitable growth. BackPocket is edited by Jill Steele (jill@prophet.com) and Karen Woon (karen@prophet.com).
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